Adaptive and Sustainable Leadership for Event Management

Abstract

Event Management, as a field of study, is relatively nascent. Attempts have been made by some scholars to define a workable framework that includes collaboration from different knowledge disciplines or industry services (Getz, 2000). However, as with many other fields of study, research reacts to the phenomena happening in the outside world, and attempts to find the right solution to standardize individuals’ and organisations’ practice. While we understand the gap between academia and practice, where the latter is always advancing due to actual needs on the ground, we also believe that adopting a proactive approach in research to provide the right solutions and run proper training programs, can help to bridge this gap and provide real value to practice.