Abstract-Thanks to its in-network drop-based adaptation capabilities, H.264 Scalable Video Coding is perceived as an effective approach for delivering video over networks characterized by sudden large bandwidth fluctuations, such as Wireless LANs. Performance may be boosted by the adoption of application-aware/cross-layer schedulers devised to intelligently drop video data units (NALUs), so that i) decoding dependencies are preserved, and ii) the quality perceived by the end users is maximized. In this paper, we provide a theoretical formulation of a QoE utility-optimal cross-layer scheduling problem for H.264 SVC downlink delivery over WLANs. We show that, because of the unique characteristics of the WLAN MAC operation, this problem significantly differs from related approaches proposed for scheduled wireless technologies, especially when the WLAN carries background traffic in the uplink direction. From these theoretical insights, we derive, design, implement and experimentally assess a simple practical scheduling algorithm, whose performance is very close to the optimal solution.