“…The power of persuasive influence of images seen on screen -if well motivated, can be "assimilated" by the unconscious tendencies of the viewer and thus generate behavior. According to cognitive psychology, the effect of the impact of the message, received through visual stimuli that individuals remember, is about 20% of what is heard, 40% of what is seen and up to 80% of what is seen and heard, and according to some other studies, people perceive information 83% visually and 12% auditory [15]. Researchers report that the influence of films (video films are included in their narrow sense) is achieved through the created visual, sound, editing, structural and content (semantic) models of persuasive influence [2].…”