Adding character: The role of destination mascots in tourism development

Radomskaya, Valeriya; Pearce, Philip L.

doi:10.1016/j.tourman.2020.104248

Cited by 26 publications

(14 citation statements)

References 39 publications

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“…As investigation of the Kumamon and Sukjai mascots on destination branding, reserach indicated that according to the proposed framework, Kumamon has shown all three elements of the framework: 1) promoting destination identity and personality, 2) creating differentiation or the location and 3) having strong stakeholder involvement (Wattanacharoensil et al, 2020). Meanwhile, another study showed that there are five distinct functions mascots can carry out for their destinations: mascots as place identity markers, cultural constructs, bonding tools, social engagement tools, and information carriers (Radomskaya & Pearce, 2020).…”

Section: Principle Of City Brandingmentioning

confidence: 98%

A Framework to Design Mascot Character as Supporting Tool for City Branding Based on Yuru-Chara Concept

et al. 2021

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AbstrakPemanfaatan maskot, yang juga disebut "Yuru-chara", untuk place branding. adalah hal yang biasa dilakukan di Jepang. Dalam beberapa kasus, seperti Kumamon yang digunakan sebagai maskot kota Kumamoto, terbukti sukses. Beberapa tahun terakhir kota-kota di Indonesia seperti Surabaya, Malang, dan Balikpapan telah mencoba menggunakan maskot dalam membentuk citra kotanya. Meski demikian, sebagian besar maskot tersebut tidak diterima dengan baik oleh masyarakat. Penelitian ini bertujuan untuk menemukan kerangka kerja praktis dalam merancang maskot yang efektif untuk city branding yang menarik bagi publik dan merepresentasikan kota dengan baik. Framework tersebut dibuat dengan mengadopsi pendekatan desain yang digunakan untuk mendesain Yuru-chara di Jepang dengan menggunakan Metodologi Penelitian Desain. Hasilnya, kerangka kerja desain yang terdiri dari empat tahap, yaitu 1) menentukan pesan, (2) membuat penamaan, (3) mendesain, (4) menciptakan dan memelihara visibilitas dapat dikembangkan. Berdasarkan evaluasi yang dilakukan oleh para desainer dan ahli, ditemukan bahwa framework tersebut dapat dimengerti dan berguna untuk menciptakan desain maskot yang menarik, tetapi memiliki kelemahan untuk memenuhi tujuan city branding. Sebagai rekomendasi, perlu ditambahkan tahapan penelitian yang mendalam sebagai proses pendefinisian pesan yang digunakan sebagai dasar ide desain. Kata Kunci: yuruchara, desain maskot, desain karakter, city branding, metode desain AbstractThe utilization of a mascot called “Yuru-chara” for place branding is a common practice in Japan. In several cases, for instance, Kumamon, the mascot of Kumamoto city proven to be successful. In recent years, cities in Indonesia such as Surabaya, Malang, and Balikpapan have tried to use mascots in their city branding. Nevertheless, most of the mascots are not well-received by the public. This research intends to find a practical framework to design an effective mascot for city branding that is appealing to the public and properly represents the city. The framework is created by adopting the design approach that is used for designing Yuru-chara in Japan, using Design Research Methodology. As a result, a design framework that consists of four phases, which are 1) specifying message, (2) creating naming, (3) designing, (4) creating and maintaining visibility to developed. Based on the evaluation performed by designers and experts, it is discovered that the framework is understandable and useful for creating appealing mascot design, but has a weakness to fulfill the city branding purpose. As a recommendation, an in-depth research phase needs to be added as a process for defining the message used for the basis of the design idea. Keywords: yuru-chara, mascot design, character design, city branding, design method

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Section: Principle Of City Brandingmentioning

confidence: 98%

A Framework to Design Mascot Character as Supporting Tool for City Branding Based on Yuru-Chara Concept

et al. 2021

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“…They can be both analog and digital. Physically and technologically interactive, the dynamic mascots occupy physical space and engage in activities [14]. Techniques can be applied in Phuket towns to bring these art forms to life.…”

Section: Character Elements and Strengths Expressed For Communicationmentioning

confidence: 99%

Phuket mascot design from based on cultural value

Sookkaew¹,

Chaikaew²,

Saephoo³

2023

IJEECS

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<span lang="EN-US">Designing with cultural, wisdom, way of life, beliefs, and other values that have been passed down through generations. Let's produce a creative product that is entertaining and varied. One of them is to design a mascot to be used in the media as a character and representation of something, and to imply that this mascot will be able to act on behalf of those representatives. It is clear that Phuket has an exceptional and valuable cultural capital. In addition, there are numerous traditions, rituals, beliefs, customs, arts, and civilizations that are indigenous to the local population. It was thought that this study did a good job of figuring out how to use cultural values to make characters by applying design theory or design science to creativity. It also did a good job of figuring out how applicable the methods and design approaches were.</span>

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“…A socially shared experience can support processes that enable coaction with like-minded others (Radomskaya & Pearce, 2021;Stewart et al, 2019). A coaction effect is a phenomenon whereby task performance can increase as a result of the presence of others (social facilitation, see Harkins, 1987).…”

Section: Coaction Copresence and Colocationmentioning

confidence: 99%

Hawker Centres: A Social Space Approach to Promoting Community Wellbeing

Radomskaya

Bhati

2022

Self Cite

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This article sets out to examine how the use of social spaces, namely hawker centres, has contributed to community wellbeing during the Covid-19 pandemic. Using an extensive thematic analysis of online conversations, we have identified that the use of social spaces can have a positive influence on individual, relational and social wellbeing. Access to social spaces during stressful events contributes to the feeling of normalcy, supports routines and structured activities, encourages responsible behaviours, facilitates social connectedness, and helps maintain community resilience. We present a new framework for urban social space characterisation containing three dimensions: coaction, copresence, and colocation (the three Cs). Here, coaction is associated with better visibility of community practices, copresence enhances the sense of connectedness, and colocation is concerned with the use of spatial design factors for influencing movement and interactions. The framework is central to our understanding of social space and its impact on wellbeing. Underpinning the three Cs is the notion of the integration of policy, community wellbeing, and various urban agendas. The findings were considered in terms of their relevance for social space development in Singapore.

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Adding character: The role of destination mascots in tourism development

Cited by 26 publications

References 39 publications

A Framework to Design Mascot Character as Supporting Tool for City Branding Based on Yuru-Chara Concept

A Framework to Design Mascot Character as Supporting Tool for City Branding Based on Yuru-Chara Concept

Phuket mascot design from based on cultural value

Hawker Centres: A Social Space Approach to Promoting Community Wellbeing

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