2023
DOI: 10.1108/jsocm-03-2023-0053
|View full text |Cite
|
Sign up to set email alerts
|

Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns

Bingjing Mao,
Nicholas Carcioppolo,
Shiyun Tian
et al.

Abstract: Purpose Guilt appeals are increasingly being used in road safety campaigns, despite recent research that has raised doubts about their effectiveness and the potential for triggering defensive responses. Building on the extended parallel process model, this study aims to add to this growing body of research by evaluating whether combining a hope message with guilt appeals can solve this problem. Design/methodology/approach An online experiment with a 2 (Appeal type: Guilt vs Guilt+hope) × 2 (Language intensit… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Year Published

2024
2024
2024
2024

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
references
References 75 publications
0
0
0
Order By: Relevance