2020
DOI: 10.1080/10410236.2020.1750748
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Adding to the Message Testing Tool Belt: Assessing the Feasibility and Acceptability of an EMA-Style, Mobile Approach to Pretesting mHealth Interventions

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Cited by 5 publications
(9 citation statements)
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“…Another approach to message testing, based on ecological momentary assessment (EMA), has been proposed by Willoughby & Brickman [ 52 ]. Similar to EMA methods that collect real-time data from participants about their experiences, the EMA-style message testing approach developed by Willoughby & Brickman collects data on participants’ perceptions of different candidate health messages using brief surveys sent at multiple times throughout the day over the course of several days [ 52 ].…”
Section: Approaches To Make Health Communication Research More Timely...mentioning
confidence: 99%
See 3 more Smart Citations
“…Another approach to message testing, based on ecological momentary assessment (EMA), has been proposed by Willoughby & Brickman [ 52 ]. Similar to EMA methods that collect real-time data from participants about their experiences, the EMA-style message testing approach developed by Willoughby & Brickman collects data on participants’ perceptions of different candidate health messages using brief surveys sent at multiple times throughout the day over the course of several days [ 52 ].…”
Section: Approaches To Make Health Communication Research More Timely...mentioning
confidence: 99%
“…Similar to EMA methods that collect real-time data from participants about their experiences, the EMA-style message testing approach developed by Willoughby & Brickman collects data on participants’ perceptions of different candidate health messages using brief surveys sent at multiple times throughout the day over the course of several days [ 52 ]. In a feasibility test of this approach with a group of college students assessing sexual health messages, the completion rate for the EMA-style surveys was 91.5%, and self-report and platform metrics suggested that each short survey (consisting of five Likert scale items) took participants less than two minutes to complete (approximately 30 seconds on average) [ 52 ]. Additionally, most participants (78%) found the surveys easy to complete, and a majority (64%) said they would prefer completing the mobile-based short surveys over filling out a one-time, longer survey [ 52 ].…”
Section: Approaches To Make Health Communication Research More Timely...mentioning
confidence: 99%
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“…These can produce misleading results if too much “group think” occurs (Han et al, 2019; Rupert et al, 2017; Thrul et al, 2017). Newer methodologies to create and test content include co-creation (Dietrich et al, 2021; Parvanta et al, 2013) which integrates pre-testing with product development, or “Ecological Momentary Assessment” (Martino et al, 2016) used to gather digital reactions to digitally delivered stimuli (Willoughby & Brickman, 2020).…”
Section: Introductionmentioning
confidence: 99%