Addressing AACSB Global and Technology Requirements: Exploratory Assessment of a Marketing Management Assignment

To enhance students' global understanding, this study introduces a series of curriculum internationalization efforts from module development to implementation through an infusion method. Taking a country-specific approach, two instructional modules focused on India were developed and infused into three existing courses at a U.S. university. To assess student improvement in global understanding, assessments were performed before and after class implementation utilizing both quantitative and qualitative methods. The results of the assessment showed clear improvement in student understanding after implementation. Overall, the participants assessed the developed modules and implementation quite favorably.

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Closing the Learning Loop: A Review of Assignments in International Business Education

Seno‐Alday

Budde-Sung

2016

Journal of Teaching in International Business

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Addressing AACSB Global and Technology Requirements: Exploratory Assessment of a Marketing Management Assignment

Cited by 5 publications

References 35 publications

Course-Specific Motivated Learning and Outcomes: The Role of the Perceived Task Value of Course-Specific Assignments

Course-Specific Motivated Learning and Outcomes: The Role of the Perceived Task Value of Course-Specific Assignments

Curriculum Internationalization Focusing on India: Pre- and Post-Assessment of Student Learning

Closing the Learning Loop: A Review of Assignments in International Business Education

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