This article examines the dynamics of representation between cultural and economic forms of gender inequality on Nigerian female blogs. Through a thematic analysis of 253 comments retrieved from five female-authored blogs, I draw on prominent cases of gender inequality in Nigeria, such
as ‘President Muhammadu Buhari’s position on his wife’ and the ‘rejection of the Gender and Equal Opportunities Bill’. The analysis showed that blog discussions among females in Nigeria suggest extensive intolerance to cultural change, especially in comparison
to the more positive attitude towards redistribution. To tackle this complexity, I argue that gender equality advocacy in Nigeria should commence mainly from a redistributive standpoint. This needs to be accompanied by the ulterior aim of achieving recognition. Overall, the study contests
the idea that identity politics is threatening to replace the issue of redistribution on the global political agenda by highlighting the primacy of redistributive politics in blog discourse. It enriches media studies and gender research by providing rare insight into the practical connections
between cultural and economic politics of gender inequality in an online discursive context.