“…Thus, it is not surprising that social psychologists have devoted tremendous efforts and carried out numerous studies in order to develop methods, paradigms, and theories that use attitude change to solve social problems in various domains. These domains range from improving academic achievements of minority group students (e.g., Yeager & Walton, ) to peacefully resolving intergroup conflict (e.g., Ditlmann, Samii, & Zeitzoff, ; Hameiri, Bar‐Tal, & Halperin, ); from recognizing human responsibility for climate change (e.g., Hornsey & Fielding, ) to the adoption of healthy and financially adaptive behavior (Arno & Thomas, ; Thaler & Sunstein, ). As we elaborate below, in some cases, such as when an issue at stake is contentious, or when it is held with moral conviction, attitude change is difficult to achieve, as people tend to resist change (e.g., Eagly & Chaiken, ; Jost, Federico, & Napier, ; Sherif & Hovland, ; Skitka, ).…”