Admitted Student Market Research:

Integrating GIS into the survey research process

“…Institutional researchers may design and implement their own surveys, use predesigned surveys on topics such as retention or freshmen satisfaction, or participate in national or multi-institutional assessments (Borden and Owens, 2001). For example, in 1991 the majority of institutions conducting research on admitted students developed a survey in-house, while roughly a fourth made use of survey instruments from the College Board or ACT (Meabon, Kelley, and Jackson, 1994).…”