Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

Boush, David M.; Friestad, Marian; Rose, Gregory M.

doi:10.1086/209390

Cited by 500 publications

(365 citation statements)

References 19 publications

Supporting

Mentioning

344

Contrasting

Unclassified

Order By: Relevance

“…One stream of research discussed here has long suggested that individuals are generally skeptical of most promotional claims made by organizations (Boush et al 1994;Friestad and Wright 1994;Mangleburg and Bristol 1998), with claims frequently causing a cultural backlash (Holt 2002;Murray and Ozanne 1991). The logic driving these assertions is that individuals believe that these claims are motivated by selfinterests and, therefore, exaggerated or, worse, untrue (Robinson, Johnson, and Shields 1995;Hoorens et al 2012).…”

Section: Discussionmentioning

confidence: 97%

“…According to this model, then, an individual is more easily influenced by organizational self-claims to the extent that she has less knowledge about the situation. Yet, other work has suggested that such knowledge may be less relevant because individuals are generally skeptical of promotional claims altogether (Ford, Smith, and Swasy 1990;Vonk 1999;Tal-Or 2010) and that this skepticism is learned through a socialization process during adolescence (Boush, Friestad, and Rose 1994;Mangleburg and Bristol 1998). In short, the preponderance of evidence from the consumer research literature suggests that individuals do not generally take organizational claims at face value but that the willingness to do so may vary depending on an individual's knowledge of the situation at hand.…”

Section: Self-proclamations Of An Authentic Identitymentioning

confidence: 99%

See 1 more Smart Citation

The Perils of Proclaiming an Authentic Organizational Identity

Kovács¹,

Carroll²,

Lehman³

2017

SocScience

View full text Add to dashboard Cite

An emerging body of research consistently demonstrates that individuals in developed consumer markets value authenticity. But how individuals respond to organizations that tout their identities as authentic is not so well understood. We argue that organizational attempts at explicitly proclaiming their own identity as authentic will generally be regarded by individuals with skepticism and devaluation. Across two studies with different research designs, we find consistent empirical evidence that individuals devalue organizations making identity self-claims of authenticity. The first study analyzed authenticity claims made in the texts of menus from 1,393 restaurants in Los Angeles and their corresponding 450,492 online consumer reviews recorded from 2009 to 2016. The second study used a controlled, minimalistic experimental setting with fictitious restaurant menus that examined reactions to generic authenticity self-claims. The findings illuminate how individuals respond to organizational identity claims about authenticity and raise interesting questions about other types of identity claims.

show abstract

Section: Discussionmentioning

confidence: 97%

Section: Self-proclamations Of An Authentic Identitymentioning

confidence: 99%

The Perils of Proclaiming an Authentic Organizational Identity

Kovács¹,

Carroll²,

Lehman³

2017

SocScience

View full text Add to dashboard Cite

show abstract

“…In an study of universal reactance, higher self-esteem among adolescents is related to higher levels of (commercial) ad skepticism (Boush et al, 1994). Individual self and information given to him usually contradict which creates disbelieves (PakTribune, 2005), same is in the case of information given in the ads which contradicts with the self leads towards the ad skepticism; either general ad skepticism or social ad skepticism, which are our hypothesis two a and b.…”

Section: Self-esteemmentioning

confidence: 71%

Ad skepticisms: Antecedents and consequences

Khuhro¹,

Khan²,

Humayon³

et al. 2017

10.5267/j.msl

View full text Add to dashboard Cite

C H R O N I C L E A B S T R A C TEngaging customer is the burning issue for companies especially the service sector, either online or offline. Minimizing the customer disengagement is the same like reducing dissatisfaction or churn. Customer disengagement may be caused by many factors, ad skepticism is one of them; ad skepticism has two main antecedents personality variable and consumption/influencing variables. This research explores the relationship of ad skepticism with customer disengagement through personality variables which are cynicism, reactance and self-esteem. The unit of analysis is the telecom and banking industry of Pakistan which is foreseeing an era of virtual currency and both are customer oriented industries. Only offline disengagement is researched and data is collected from the Business centers of telecom and banking branches dealing with virtual currency in Pakistan. Hypothetical model is given after digging the relevant literature; model is tested through confirmatory factor analysis and structural equation modeling. Eight hypotheses were purposed from the connections of model, all hypotheses are accepted except the cynicism positive effect on social ad skepticism. This can be due to commonality of social and charity in Pakistani society, Muslims consider charity as a pious act and they do not think for cynic behavior in charity or social related works. The results manifest that customers in telecom industry are having ad skepticism and that is becoming the cause of their disengagement. Further, social ad skepticism has more impact on the customer disengagement than the general ad skepticism. While the reactance has more effect on general ad skepticism than other antecedents and cynicism has the lowest impact on social ad skepticism than other antecedents.

show abstract

“…Persuasion knowledge encompasses different types of knowledge regarding the motives, strategies, and tactics of specific advertising formats and advertising in general, which children start to develop during childhood (Moses and Baldwin, 2005;Rozendaal et al, 2011;Wright, Friestad, and Boush, 2005). Several empirical studies on children's persuasion knowledge regarding traditional television advertising have shown that at approximately 8 years of age, children become increasingly aware of the intent of television commercials, but awareness of persuasive intent does not fully mature until the age of 12 (see, for example, Boush, Friestad and Rose, 1994;John, 1999;Laczniak and Carlson, 2012;Oates, Blades and Gunter, 2002;Robertson and Rossiter, 1974).…”

Section: Children's Awareness Of Persuasive Intentmentioning

confidence: 99%

Boys’ responses to the integration of advertising and entertaining content

2015

View full text Add to dashboard Cite

University of Amsterdam) is full professor of Youth Communication. Her research focused on young people's consumer behavior, family marketing, and social marketing. She has published more than 75 peer-reviewed articles, which have been awarded by several international research organizations. She recently obtained a prestigious ERC-Consolidator grant for a 5-year research project investigating social network implementation of obesity-prevention campaigns among youth. Buijzen is chair of the communication group Radboud University Nijmegen.3 Abstract PurposeThe aims of this study are to investigate (1) the effects of integrated advertising formats on the persuasion of children, (2) children's awareness of the persuasive intent of these formats, and (3) how this awareness mediates the level of persuasion.

show abstract

Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

Cited by 500 publications

References 19 publications

The Perils of Proclaiming an Authentic Organizational Identity

The Perils of Proclaiming an Authentic Organizational Identity

Ad skepticisms: Antecedents and consequences

Boys’ responses to the integration of advertising and entertaining content

Contact Info

Product

Resources

About