Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings

Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs

“…Although eye tracking has been used in previous research to indicate consumers' attention to other types of warnings, such as product warnings in print advertisements (Fox et al 1998), no study has used this technology to examine the role of attention in the effectiveness of a disclosure in a television program. This focus on attention is of particular interest because prior research claimed that people are more likely to activate and use their persuasion knowledge when they process a message elaborately (Buijzen, Van Reijmersdal, and Owen 2010), and elaborate processing requires high levels of attention to the message (Petty et al 2005).…”

Addressing the Advertising of Controversial Products in China: An Empirical Approach

“…Although alcohol is argued to be responsible for many of social ills (see Beaver, 1997;Fox et al, 1998;Jones and Donovan, 2001;Parker, 1998;Slater et al, 1999;Treise et al, 1999;Wolburg, 2005), it is still widely advertised in China. In contrast, despite the value of condoms in the protection from AIDS/STDs and unwanted pregnancies, it is also perceived that condoms promote promiscuous relationships and is very much frowned upon in some Asian societies (Fam et al, 2004;Taylor and Raymond, 2000).…”

A Multihealth Behavior Intervention Integrating Physical Activity and Substance Use Prevention for Adolescents

“…The use of appealing images has an empirical foundation in marketing communications and advertising, (Fox et al, 1998;Shimp, 2000) and a conceptual foundation in Social Cognitive Theory (Bandura, 1986). Using adolescent interest in having and presenting to others an appealing image allows for creating an intervention that can address multiple, covarying behaviors in a relatively efficient manner.…”