2019
DOI: 10.1016/j.amepre.2018.07.044
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Adolescents’ Neural Response to Tobacco Prevention Messages and Sharing Engagement

Abstract: Interpersonal communication can reinforce media effects on health behavior. Recent studies have shown that brain activity in the medial prefrontal cortex during message exposure can predict message-consistent behavior change. Key next steps include examining the relationship between neural responses to ads and measures of interpersonal message retransmission that can be collected at scale. Methods: Neuroimaging, self-report, and automated linguistic measures were utilized to investigate the relationships betwe… Show more

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Cited by 10 publications
(6 citation statements)
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“…Previous research also supports the notion that educating individuals can lead to lasting changes in their attitudes and beliefs, such as campaigns against smoking targeting adolescents, which also identified their attitudes about smoking as key predictors of smoking behaviors (Pei et al, 2019). We also highlighted the importance of making the educational material personally relevant to the individuals to promote change -this is important as the most lasting changes in behavior tend to come from within the person (Yuen & Pardeck, 1998).…”
Section: Promoting Egalitarian Gender Role Attitudes Among College Ci...supporting
confidence: 75%
“…Previous research also supports the notion that educating individuals can lead to lasting changes in their attitudes and beliefs, such as campaigns against smoking targeting adolescents, which also identified their attitudes about smoking as key predictors of smoking behaviors (Pei et al, 2019). We also highlighted the importance of making the educational material personally relevant to the individuals to promote change -this is important as the most lasting changes in behavior tend to come from within the person (Yuen & Pardeck, 1998).…”
Section: Promoting Egalitarian Gender Role Attitudes Among College Ci...supporting
confidence: 75%
“…This approach, to capture the “strength of the grip” (Hasson et al, 2008) a movie has on an audience, can be used across genres and even beyond movie viewing, such as effective speaking and health communication (Imhof et al, 2017; Schmälzle et al., 2015). Translational research has already begun to link neural data to outcomes such as memory, persuasion, and commercial success (Barnett & Cerf, 2017; Chen et al, 2017; Dmochowski et al, 2014; Ki, Kelly, & Parra, 2016; Pei, Schmälzle, Kranzler, O’Donnell, & Falk, 2019).…”
Section: Discussionmentioning
confidence: 99%
“…Indeed, the subjective data from MTurk raters support this idea, as the ratings of banner-elicited negative thoughts (“ This ad made me vividly imagine reasons not to quit smoking ”) were very strongly anti-correlated with message success ( r = −0.81). Future work may test this possibility by, for example, using think-aloud protocols to tap into participants’ thought processes after message exposure (Cacioppo et al, 1997 ; Pei et al, 2019 ).…”
Section: Discussionmentioning
confidence: 99%