Adolescents, Online Marketing and Privacy: Predicting Adolescents’ Willingness to Disclose Personal Information for Marketing Purposes

Walrave, Michel; Heirman, Wannes

doi:10.1111/j.1099-0860.2011.00423.x

Cited by 25 publications

(15 citation statements)

References 42 publications

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“…Adolescents have also been shown to be more willing than adults are to disclose personal information in other contexts as well (e.g. online marketing), and they are more inclined to respond positively to data requests in exchange for free gifts (Earp & Baumer, 2003;Turow & Nir, 2000;Walrave & Heirman, 2012). This finding corresponds to other, more general research into the decision-making processes of adolescents in risk situations.…”

Section: Why Compare the Privacy Strategies Of Teenagers And Adults Osupporting

confidence: 66%

Connecting and protecting? Comparing predictors of self-disclosure and privacy settings use between adolescents and adults

Walrave¹,

Vanwesenbeeck²,

Heirman³

2012

Cyberpsychology

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The present study serves two purposes. First, we explore how adolescents and adults approach the disclosure of personal information and the application of privacy settings on social network sites (SNS). Second, we investigate whether the factors that predict these two privacy-management strategies differ for adolescents and adults. To achieve the goals of this study, an online survey was conducted among a sample of 1484 SNS users ranging in age from 10 to 65 years. In addition to gender and age, we investigated the following predictors: frequency of and motives for SNS use, trust in other users, peer influence and concerns related to privacy and contact risks. The results show that adolescents disclose more personal data and apply more lenient privacy settings to these data than adults do. Several factors were found to affect disclosure and profile-access management, with differences between adolescents and adults in some cases. Finally, we discuss implications emerging from the study’s findings.

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Section: Why Compare the Privacy Strategies Of Teenagers And Adults Osupporting

confidence: 66%

Connecting and protecting? Comparing predictors of self-disclosure and privacy settings use between adolescents and adults

Walrave¹,

Vanwesenbeeck²,

Heirman³

2012

Cyberpsychology

Self Cite

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“…For example, teenagers are more inclined to provide personal information to businesses (e.g., for marketing purposes) in exchange for minor incentives, for example free gifts (Walrave & Heirman, 2013). The increase in privacy concerns with increasing age becomes particularly evident on the Internet where children and young adults are less concerned about online privacy (Hoofnagle, King, Li, & Turow, 2010).…”

Section: Sample Characteristicsmentioning

confidence: 99%

Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis

2014

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In surveys, individuals tend to misreport behaviors that are in contrast to prevalent social norms or regulations. Several design features of the survey procedure have been suggested to counteract this problem; particularly, computerized surveys are supposed to elicit more truthful responding. This assumption was tested in a meta-analysis of survey experiments reporting 460 effect sizes (total N =125,672). Self-reported prevalence rates of several sensitive behaviors for which motivated misreporting has been frequently observed were compared across self-administered paper-andpencil versus computerized surveys. The results revealed that computerized surveys led to significantly more reporting of socially undesirable behaviors than comparable surveys administered on paper. This effect was strongest for highly sensitive behaviors and surveys administered individually to respondents. Moderator analyses did not identify interviewer effects or benefits of audio-enhanced computer surveys. The meta-analysis highlighted the advantages of computerized survey modes for the assessment of sensitive topics.

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“…Recent research shows that SNSs are increasingly popular with teenagers, who are sharing ever more personal information on these sites (Madden et al 2013). The privacy concerns that are associated with this increase raise the question whether we need to protect these users, especially since several studies show that these teenagers might be particularly vulnerable in terms of their online privacy (Walrave and Heirman 2013).…”

Section: Q5 Who Is the Target Audience?mentioning

confidence: 99%

Self-reflection on privacy research in social networking sites

Wolf

Vanderhoven

Berendt

et al. 2016

Behaviour & Information Technology

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The increasing popularity of social networking sites has been a source of many privacy concerns. To mitigate these concerns and empower users, different forms of educational and technological solutions have been developed. Developing and evaluating such solutions, however, cannot be considered a neutral process. Instead, it is socially bound and interwoven with norms and values of the researchers. In this contribution, we aim to make the research process and development of privacy solutions more transparent by highlighting questions that should be considered. (1) Which actors are involved in formulating the privacy problem? (2) Is privacy perceived as a human right or as a property right on one's data? (3) Is informing users of privacy dangers always a good thing? (4) Do we want to influence users' attitudes and behaviours? (5) Who is the target audience? We argue that these questions can help researchers to better comprehend their own perspective on privacy, that of others, and the influence of the solutions they are developing. In the discussion, we propose a procedure called 'tool clinics' for further practical implementations. ARTICLE HISTORY

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Adolescents, Online Marketing and Privacy: Predicting Adolescents’ Willingness to Disclose Personal Information for Marketing Purposes

Cited by 25 publications

References 42 publications

Connecting and protecting? Comparing predictors of self-disclosure and privacy settings use between adolescents and adults

Connecting and protecting? Comparing predictors of self-disclosure and privacy settings use between adolescents and adults

Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis

Self-reflection on privacy research in social networking sites

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