Adolescents' perceptions of the credibility of informational content on fitness and dietary supplements: The impact of banner and native advertising
David Lacko,
Hana Machackova,
Lukáš Slavík
Abstract:IntroductionThe assessment of online health‐related information presents a significant challenge for today's youth. Using the Processing of Commercial Media Content (PCMC) model, we investigated the impact of advertising on the perceived credibility of informational content concerning fitness (in boys) and dietary supplements (in girls).MethodsIn a survey‐based preregistered experiment, 681 Czech adolescents (aged 13–18, 52% girls) were randomly assigned to three groups and exposed to websites with a banner ad… Show more
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