“…In isolation, health-related information may be largely ineffective at facilitating sustainable changes in alcohol-related behaviour for several reasons (Hollands et al, 2016;Larimer & Cronce, 2015;Tannenbaum et al, 2015;Wakefield et al, 2010). Notably, qualitative accounts consistently point to how various AUD groups dismiss information such as recommended drinking guidelines because they view their drinking levels as 'normal', 'know their own limits', and are not actual 'problem' drinkers (Burgess et al, 2019;Davies et al, 2022;Gallage et al, 2020;Garnett et al, 2015;Khadjesari et al, 2018;Larsen et al, 2022;Lovatt et al, 2015;Lyons et al, 2014;O'Donnell et al, 2020;Orford et al, 2002). These accounts suggest how lower severity AUD groups actively resist the personal relevance of alcohol-related risk information when asked to reflect on the potential risks associated with their alcohol consumption.…”