“…TAM suggests that the perceived usefulness and ease of use by an individual are the factors that determine the attitude towards the use of a specific technology, and consequently determine its intended use, resulting in it is use (Davis 1989). This model has been applied in many fields, such as the use of online services (Liao, Chen, and Yen 2007), mobile phones (Ervasti and Helaakoski 2010), mobile ticketing (Mallat et al 2009), Web 2.0 technologies in marketing classes (Lowe et al 2013), social networking (Lorenzo, Alarcón, and Gómez 2011), e-finance (Abroud et al 2013), online product recommendation agents (Sheng and Zolfagharian 2014) and mobile payments (Liébana-Cabanillas, Sánchez-Fernández, and Muñoz-Leiva 2014), among others.…”