Adopting Immersive Technologies for Design Practice: The Internal and External Barriers

Abstract

In the first quarter of the new millennium, the immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) are only a few steps away from becoming the mainstream tools within the design industry. This study investigated the internal and external barriers of technology adoption within design-oriented businesses. A mixed method was used to collect and analyze the data from the employees of a large design firm. This research confirmed that external barriers such as funding, technical support, training, and business strategy that exist at the organizational level are interrelated with the internal barriers such as designers’ and managers’ perception and attitude toward the new technologies. The managerial applications were discussed later and the directions for future research were provided.

The Latest Innovations in Landscape Design

“…A great deal of research has focused on the immersive engineering integration (CAD and 3D) technologies in the training of landscape designers (Grajewski, 2015). Particular attention should be paid to a study by scholars from the Nottingham University of Technology, "Augmented Reality: Creating a Shared Context from Programmer to Designer," which extensively highlights the challenges and interactions of landscape designers and programmers while working with AR technologies, addressing the internal and external barriers of immersive technologies in landscape design practice (Hoang et al, 2019).…”

Immersive Visualisations in Design: Using Augmented Reality (Ar) for Information Presentation

“…The adoption of immersive technologies in design has been found to facilitate shared understanding in the design project (Hoang et al, 2019). On the one hand, VR has raised the interest of engineering design for two core reasons: (1) the possibility to deploy 3D models in a 3D space to foster design decisions (Berg and Vance, 2016;Jayaram et al, 2001) and ( 2) usability testing of products before proceeding to physical prototyping (Liu and Boyle, 2009).…”

A Collaborative, Online Learning Model for Fashion Design

“…An additional challenge was to encounter studies that focused on fashion design education and that escaped from a descriptive account of the pedagogical practices in place, or that maintained these practices while implementing "new technologies" as instruments of the learning environments (Amorim et al, 2010;Casciani et al, 2021;Gu & Liu, 2019;Hoang et al, 2019;Kazlacheva et al, 2018;Lee et al, 2019;Lee et al, 2021;Petrak et al, 2018).…”

“…"If Europe should fail in strengthening creativity in higher education, the very goal of a European knowledge society would be at stake. "(Creativity in Higher Education Report, issued by the Association of European Universities in Bill, 2012 The path towards a knowledge-based economy and forward to what is being called as the 4 th industrial revolution 4 will be disruptive because it is transforming and will transform industries, sectors, and economies, thus requiring universities to rethink and anticipate the nature of work, the role and relevance of diplomas 5 , the set of competences required and how to educate future generations (Hoang et al, 2019;Reaves, 2019). To do that, higher education institutions needed to reinforce their position as centres of research and knowledge production that collaborate with other socioeconomic agents, taking into consideration the diversity in local and regional economies, culture, and people skills.…”