“…consumer profiles), philosophy, or the history of microbreweries (Carroll & Swaminathan, 2000;Plummer, Telfer, Hashimoto, & Summers, 2005;Schnell & Reese, 2003). More recent studies regarding microbreweries have addressed entrepreneurship (Ellis & Bosworth, 2015), operational efficiency (Fakoya, 2015), marketing strategy (Mathews & Patton, 2016), factors affecting brand loyalty to craft beer (Murray & Kline, 2015), and consumer preferences (Aquilani, Laureti, Poponi, & Secondi, 2015). However, there is a lack of research that focuses on consumer behavior at microbreweries.…”