“…The adoption behavior is multidimensional and depends not only on farmers but also on the technical, structural, political and economic conditions of the agri-food chain; the adoption of digital farming can also evolve over time, based on the behavior of farmers and their interactions with the legislative, commercial and political environment (Alexander et al, 2013;Shang et al, 2021). The most important factors influencing the adoption of digital farming technologies are defined in 6 groups (Shang et al, 2021): (I) farm characteristics (farm size, biophysical conditions, livestock ownership, land use, labor availability, farm succession); (II) operator characteristics (education, age, farming as a main occupation, income, computer use, farming experience, innovativeness, knowledge & capacity, risk preference); (III) interactions (consultants, extensions, farmers' associations, technology providers, trade shows, workshops, information sources); (IV) institutions (subsidy/credit, legislation); (V) attributes of technology (relative advantage -perceived usefulness, complexity -ease of use, compatibility, data safety, trialability, observability); (VI) psychological factors (attitude, subjective norm, perceived behavioral control). The most significant factors influencing the adoption of digital farming include: farm size and biophysical condition, level of education and age of farmers, quality of interaction with consultants and extension services, availability of subsidies and credits, usefulness and ease of use of the technology, and farmers' attitude (Shang et al, 2021).…”