Adoption behavior of water efficiency labeling: origin, research progress and theoretical framework – evidence from China

Liang, Jingru; Zhang, Shujing; Wang, Han; Du, Peijie; Wang, Yanrong

doi:10.2166/wp.2021.132

Cited by 2 publications

(2 citation statements)

References 20 publications

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“…The project saved the United States $32.6 billion in water and energy costs and 1.5 trillion gallons of water and avoided 78 million tons of greenhouse gas emissions [19]. In addition, countries and regions such as Singapore, Portugal, and Europe have successfully implemented water efficiency labeling programs and have significantly achieved water saving [20].…”

Section: Origin and Development Of Water Efficiency Labelingmentioning

confidence: 99%

Prediction of Consumers’ Adoption Behavior of Products with Water Efficiency Labeling Based on Hidden Markov Model

Wang,

Wang

et al. 2023

Water

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Water efficiency labeling, an environmental protection label, can provide consumers with products’ water-saving information, guide consumers to choose high-efficiency water-saving products, and encourage residents to save water. Data were obtained from a questionnaire survey among 526 respondents in Zhengzhou, China. The study constructed a Hidden Markov Model (HMM) to predict consumers’ adoption behavior of products with water efficiency labeling. The adoption probability of consumers at different perceptions and water-saving awareness for products with water efficiency labeling and the state transition probability of consumers’ adoption behavior of products with water efficiency labeling were calculated. Consumers’ adoption behavior of products with water efficiency labeling in different situations is predicted. The research found: (1) When the degree of perception remains unchanged, the improvement of consumers’ water-saving awareness will promote their adoption of products with water efficiency labeling and increase the probability of continuous adoption behavior. (2) The state of consumers’ adoption behavior depends on the last adoption behavior. Furthermore, as the state level increases, the dependency on adoption behavior becomes more vigorous. (3) HMM is suitable for predicting consumers’ adoption behavior of products with water efficiency labeling and has high accuracy. The research findings can provide a theoretical basis and decision-making reference for the government and enterprises to formulate relevant guiding policies and promotion strategies.

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Section: Origin and Development Of Water Efficiency Labelingmentioning

confidence: 99%

Prediction of Consumers’ Adoption Behavior of Products with Water Efficiency Labeling Based on Hidden Markov Model

Wang,

Wang

et al. 2023

Water

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“…At present, low-water consumption products are particularly favored by environmentalists (Gómez-Llanos et al, 2020), and more people tend to buy water-saving products (Rasoulkhani et al, 2018;Tian & Chen, 2022). More than a dozen water-saving products have been issued with water efficiency labeling, including washing machines, dishwashers, toilets, and shower heads (Liang et al, 2022). However, there are several problems in the promotion of water-saving products, mainly due to insufficient publicity, difficulties in technological breakthroughs, false information labels, and weak consumers' intention to purchase, which is a hot topic in the current.…”

Section: Introductionmentioning

confidence: 99%

Research on the optimization of cooperative advertising strategy in the promotion of water-saving products based on differential game

Zhang

Wang

et al. 2022

Water Policy

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The promotion of water-saving products is one of the vital ways to implement water conservation action, and advertising is a significant way to promote water-saving products. Taking the two-level Supply Chain consisting of a leading manufacturer and a retailer as an example and considering the advertising cost-sharing ratio of the two, as well as the government's R&D subsidies to manufacturers and product subsidies to consumers, this study establishes differential game models in three cases, that is, non-cooperative contract without cost sharing, cooperative contract with cost sharing, and collaborative cooperation contract. Also, numerical simulation is adopted to analyze the sensitivity of important parameters. The results show that the product goodwill and market demand for water-saving products can achieve Pareto optimality under the collaborative cooperation contract. In addition, the cooperative contract with cost sharing can realize Pareto improvement of the optimal benefit of the Supply Chain under certain conditions. Moreover, in the absence of the government's R&D subsidies, the overall benefits can achieve Pareto optimality under the collaborative cooperation contract. This study provides theoretical guidance and reference for the advertising cooperation strategy for the main bodies in the Supply Chain.

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Adoption behavior of water efficiency labeling: origin, research progress and theoretical framework – evidence from China

Cited by 2 publications

References 20 publications

Prediction of Consumers’ Adoption Behavior of Products with Water Efficiency Labeling Based on Hidden Markov Model

Prediction of Consumers’ Adoption Behavior of Products with Water Efficiency Labeling Based on Hidden Markov Model

Research on the optimization of cooperative advertising strategy in the promotion of water-saving products based on differential game

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