Adoption of Corporate Social Responsibility: Empirical Evidence from Malaysian SMEs

Chelliah, T.; Jaganathan, Mathivannan; Chelliah, Mahendra Kumar

doi:10.17576/jkmjc-2017-3304-11

Cited by 6 publications

(6 citation statements)

References 20 publications

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“…More studies are needed with regard to understanding brand identity and the role it played in setting a culture (Chelliah, Jaganathan, & Chelliah, 2017) in motion and the eventual success or failure of a business. It is the researchers' hope that the insights from this study will help to guide future researchers and organisational professionals, not forgetting practitioners who strive to create a distinctive concept in order to have their identity being heard strong.…”

Section: Resultsmentioning

confidence: 99%

An Exploration on the Process of Brand Identity Building in the Context of Malaysian Cafe

Rashid¹,

Cohen²,

Ghose³

2018

JKMJC

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Identity is vital when communication takes place. Thus, building a strong brand identity has become a prime marketing concern for many business owners. In previous years, the focus was on the communication between the organisation and the customers. This study extended previous research by focusing on the business concept and identity and their approach of communicating themselves (brand) to the public, a step further in safeguarding a place in the enormous business industry. A qualitative approach with semi-structured interviews ware used to explore the food and beverage industry, focusing on independent coffee shops. The interviews were carried out with five independent coffee shops in Kuala Lumpur, Malaysia. According to the finding of this research, there is a lacking in the investment on the execution of brand for these independent coffee shops. This research also initiates that the inclusion of (the owner's) roots, identity, and meaning of names are relevant when building an identity of a brand to have a distinctive business concept. This study contributed to our understanding of how brand identity was built and then connected it to the internal culture of the coffee shop. The findings suggested that the process of creating and building a brand identity was more complicated than just producing the visual imagery in order to build and communicate distinctively.

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Section: Resultsmentioning

confidence: 99%

An Exploration on the Process of Brand Identity Building in the Context of Malaysian Cafe

Rashid¹,

Cohen²,

Ghose³

2018

JKMJC

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“…They propose that SMEs should concentrate on specific CSR initiatives that are most beneficial to the company's growth and long-term sustainability. Using Pearson Correlation Analysis and Multiple Linear Regressions, Chelliah et al (2017) investigated the motives behind CSR engagement by owners/managers of SMEs using "profit maximization, philanthropy responsibility, external pressure, and moral responsibility" as independent variables. A survey of 384 respondents indicates that all the variables have a significant correlation with the CSR of SMEs.…”

Section: Literature Reviewmentioning

confidence: 99%

The implication of CSR on the performance of SMEs in the context of a developing economy

Chondough¹

2023

JAI

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While corporate social responsibility (CSR) has been extensively explored from the standpoint of large corporations and developed economies, smaller businesses and developing economies have received little attention. Small and medium-sized enterprises (SMEs) continue to be the backbone of most economies, significantly accounting for a major share in economic value creation. This implies that the contribution of SMEs in achieving sustainable development is therefore critical. The study seeks to add to the limited literature by investigating the implication of socially responsible behavior on the performance of SMEs in Nigeria. Corporate reputation, profit maximization and management efficiency are dependent variables used as proxies for performance measurement. A well-structured questionnaire was administered to 63 Nigerian SMEs. The study adopted a structural equation model using SmartPLS for the data analysis. Findings show a significant relationship between corporate social responsibility and the three determinants of firm performance (management efficiency, profit maximization and corporate reputation). This study has implications for owners/managers of SMEs who are keen on improving performance by leveraging on socially responsible behaviour through the development, implementation and communication of a sustainable and acceptable CSR initiative. Recommendations and suggestions for further investigations are made.

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“…CSR was believed to arrive at the Malaysian shore when multinational investors set up operations in the country (Amran, Zain, Sulaiman, Sarker & Ooi, 2013). CSR was commonly adopted by multinational companies and larger companies in Malaysia but the small-medium enterprises were beginning to show interest in adoption, particularly when they were faced with supply chain demand from large companies (Chelliah & Jaganathan, 2017). Since September 2006, Bursa Malaysia or the Kuala Lumpur Stock Exchange board mandated all public listed companies on the main board to include disclosure of CSR activities in annual reports.…”

Section: A Brief History Of Csrmentioning

confidence: 99%

Fostering Individual Ethical Behaviour through Integrated Corporate Social Responsibility and Ethical Leadership

Lee¹,

Hoe²

2022

IJRP

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The research aimed to understand the effects of integrated corporate social responsibility (CSR) combined with ethical leadership on individual's ethical behaviour. While there have been rich literatures on organisational behavioural effects of CSR, the concept of integrated CSR remains unexplored. Integrated CSR activities incorporate ethical and responsible decision-making into core business operations, unlike conventional CSR activities which were managed peripherally from the businesses. The research also explored the mediating effect of perceived corporate ethics between integrated CSR and ethical leadership with individual ethical behaviour, as well as the moderating effect of perceived CSR-Fit between integrated CSR and perceived corporate ethics. The research adopted quantitative research approach and data were analysed using the Statistical Package for Social Sciences software. The outcomes of the study confirmed the relationships between integrated CSR and ethical leadership with individual ethical behaviour, and perceived corporate ethics fully mediated the relationships between integrated CSR and individual ethical behaviour but only partially mediated the relationships between ethical leadership and individual ethical behaviour. The outcome did not support the moderating effect of perceived CSR-fit between integrated CSR and perceived corporate ethics. The research findings offer insights to businesses on the important elements in fostering individual ethical behaviour at workplaces and the roles of integrated CSR and ethical leadership in supporting the initiative. By integrating ethical behaviours and decision-making into core operations will directly support United Nation's Sustainable Development Goals (SDGs), particularly SDG12 on Responsible Consumption and Production.

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Adoption of Corporate Social Responsibility: Empirical Evidence from Malaysian SMEs

Cited by 6 publications

References 20 publications

An Exploration on the Process of Brand Identity Building in the Context of Malaysian Cafe

An Exploration on the Process of Brand Identity Building in the Context of Malaysian Cafe

The implication of CSR on the performance of SMEs in the context of a developing economy

Fostering Individual Ethical Behaviour through Integrated Corporate Social Responsibility and Ethical Leadership

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