Adoption of Internet shopping: the role of consumer innovativeness

Abstract

The projected sales potential for Internet commerce indicates that businesses must understand those consumer characteristics that will influence consumer adoption of this medium for shopping. An empirical study conducted here (n = 403) investigates the extent to which open‐processing (more general innovativeness) and domain‐specific innovativeness explain the conditions under which consumers move from general Internet usage to a product purchase via the Internet. The results of our study find that generally higher amounts of Internet use (for non‐shopping activities) are associated with an increased amount of Internet product purchases. Importantly, however, this relationship is moderated by domain‐specific but not general innovativeness. Implications for business practice and academic research are provided.

The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption

“…Chao et al (2012) showed that the positive and proper relation exists between the domain-specific innovativeness and innovative behavior of adoption new product which stated that the consumers, who have more powerful relation with specific group of products, adopt the product sooner that the others. This study verifies the previous researchers such as (Citrin, Sprott, Silverman, & Stem, 2000) and (Goldsmith, Freiden, & Eastman, 1995 Chao et al (2012) stated that the domain-specific innovativeness can better predict the adoption and shopping of new product behavior that the cognitive innovativeness. Their results show that a weak direct relation exists between the cognitive innovativeness and adoption of new products.…”

“…Christia (2014) showed that the relation between the cognitive innovativeness and domain-specific innovativeness is more than the relation between the cognitive innovativeness and the probability to adopt new product. Citrin et al (2000) show that domain-specific innovativeness has positive and significant impact on emergence of innovative behavior of new product adoption, also domain-specific innovativeness has the facilitator and resonator role in the relation between the cognitive innovativeness and adoption of the new products on the internet. Wang & Shih (2015) showed in their research that with reference to the impact of consumer innovativeness on the shopping of new computer games online, cognitive innovativeness and domain-specific innovativeness have direct effect on shopping of the new games online, also the Variety Seeking Behavior (domain-specific innovativeness) has significant impact as the mediator between the cognitive innovativeness and the behavior of new product adoption and causes that the prediction power of adoption behavior increases dramatically in the cognitive consumer.…”

Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of apparel mobile E-catalogs

“…Based on this theory, perceived self-efficacy towards certain behaviors is expected to influence individuals' responses to their surrounding environments. Drawing upon the concept of self-efficacy, numerous studies have shown that prior relevant product knowledge and experience is positively related to the adoption of new technologies (Citrin, Sprott, Silverman, & Stem, 2000;Kulviwat, Thaku, & Guo, 2006;Lian & Lin, 2008;O'Cass & Fenech, 2003). For example, a consumer who is familiar with and capable of making a purchase via the Internet is more likely to adopt the Internet as an alternative shopping channel (Kulviwat et al, 2006).…”

Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values

“…For example, 6-items measure Fashion innovativeness construct is adopted from the study of Park et al (2007). Six items measure Consumer innovativeness variable is adopted from the studies of (Goldsmith & Hofacker, 1991;Citrin et al, 2000;Park et al, 2007;Aldás-Manzano et al, 2009). Five items measure the Fashion involvement construct, is derived from the studies of (Belton & Clinton, 2007;Cardoso et al, 2010).…”