Adoption of Social Media by Online Retailers

Karimov, Farhod; Brengman, Malaika

doi:10.4018/jeei.2011010103

Cited by 15 publications

(5 citation statements)

References 67 publications

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“…A positive relationship exists between social influence and consumer trust in online purchasing intention [59]. Social influence is a vital factor that determines consumer behavior in social networking sites [40].…”

Section: Social Influencementioning

confidence: 99%

Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness

2018

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Despite the extensive academic interest in e-commerce, cognitive innovativeness in e-commerce context has been neglected. This study focuses on the moderating role of consumer cognitive innovativeness on the influencing factors of interpersonal trust (iTrust) towards online purchase intention of new product in business-to-consumer (B2C) e-commerce. Data were collected in Australia from consumers who has had prior online shopping experience. Variance-based structural equation modeling such as partial least squares (PLS-SEM) is used to test the research model. The results show men and women have different perceptions of what is important to be provided by an online store to make a positive shopping experience. We highlighted that in-addition to the e-commerce web design aspects; the individual cognitive innovativeness can influence females more to purchase online. Practitioners should adjust their online business strategies, considering consumer cognitive innovativeness to enhance their e-commerce desirable outcomes. This means online business should not treat their consumers as a uniform group with a ‘one-design-fits-all’ web design strategy but need to consider the individual needs of their male and female consumers.

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Section: Social Influencementioning

confidence: 99%

Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness

2018

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“…Due to these implications, and a lack of real social interaction, it has been reported that a significant number of transactions fall through due to negative customer satisfaction [55,56]. Additionally, due to COVID-19, customers are now frightened or prefer not to go into physical stores [57,58].…”

Section: Customer Satisfaction In Online Commercementioning

confidence: 99%

The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector

Merritt

Zhao

2022

Journal of Open Innovation: Technology, Market, and Complexity

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As e-commerce continues to grow on a rapid scale, the rise of new technological innovations has come about, such as that of live stream commerce, which has risen rapidly throughout China through the successful case of Taobao Live. Therefore, this research project is focused on live stream retailing as an e-commerce innovation to understand how the key aspects, such as usability, functionality, interaction, and, in general, how its success can be transferred into Western society. A mixed methods approach is taken to collect the crucial data that are needed to understand the current behaviours of British consumers and to understand their preferred methods of shopping and why. This study presents robust recommendations from the collected data, providing strategic insight into the adoption of live stream retailing in the West and incorporating the development of a live stream commerce plug-in prototype that has the potential to be transferred compatibility into any business model.

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“…Furthermore, the use of recommender systems is essential for the service providers and not only the users (Polatidis & Georgiadis, 2013;Karimov & Brengman, 2011). The reasons that e-businesses use such systems are (Polatidis & Georgiadis, 2013):…”

Section: The Importance Of Recommender Systems For E-businessesmentioning

confidence: 99%

“…Studies by Karimov (Karimov & Brengman, 2011) recommender systems can bring gain to an e-business. However the same scholar found that only 1.4% of 210 top revenue websites used recommender systems, which is disappointing.…”

Section: The Importance Of Recommender Systems For E-businessesmentioning

confidence: 99%

“…Social media is a serious factor in ebusinesses and that top websites try to develop a social presence by creating networks in networks such as Facebook and twitter. According to Karimov and Brengman (2011) Facebook is the most used social network for creating a presence followed by twitter. Although it might seem challenging, data from social networks should and can be integrated into recommender systems in order to improve recommendations, user satisfaction and trust to an e-business.…”

Section: The Importance Of Recommender Systems For E-businessesmentioning

confidence: 99%

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Recommender Systems

Polatidis

Georgiadis

2013

International Journal of E-Entrepreneurship and Innovation

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Due to the rapid growth of the internet in conjunction with the information overload problem the use of recommender systems has started to become necessary for both e-businesses and customers. However there are other factors such as privacy and trust that make customers suspicious. This paper gives an overview of recommendation systems, the benefits that both the business and the customers have and an explanation of the challenges, which if faced can make the personalization process better for both parties. Moreover an outline of current studies is given along with an overview of Amazon's recommendations in order to clarify that the use of recommender systems is beneficial for an e-business in many ways and also for a valuable customer of such business.

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Adoption of Social Media by Online Retailers

Cited by 15 publications

References 67 publications

Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness

Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness

The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector

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