Adoption of three new types of computers in Taiwan: Tablet PCs, netbooks, and smart phones

Li, Shu‐Chu Sarrina

doi:10.1016/j.chb.2014.03.001

Cited by 19 publications

(22 citation statements)

References 33 publications

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“…In our study we include all five attributes, since studies of similar product types (i.e. consumer electronics such as smart phones and PCs) suggest that all five attributes hold explanatory power (Li, 2014).…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

The impact of product innovation attributes on brand equity

Nørskov

Chrysochou

Milenkova

2015

Journal of Consumer Marketing

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Purpose – This paper aims to examine the impact of product innovation attributes (complexity, relative advantage, compatibility, trialability and observability) on brand equity, and whether these attributes exert a different effect on low- versus high-equity brands. The moderating role of consumer innovativeness in this relationship is investigated further. Design/methodology/approach – The study is based on survey data from users of two brands of digital audio players of different brand equity levels. Findings – Overall, it was found that innovation attributes have an effect on brand equity, and this effect differs between low- and high-equity brands, with a low-equity brand being benefited more than a high-equity brand from perceptions towards a product’s innovation attributes. Additionally, it was found that the impact of complexity and relative advantage on brand equity increases when consumer innovativeness increases in the case of a high-equity brand. However, no significant difference was found between low- and high-equity brands regarding the proposed moderating effect of innovativeness. Research limitations/implications – The study only examines two brands belonging to one particular industry, which limits the findings’ generalizability. Thus, the use of more test brands from different industries should be the goal for future research. Practical implications – Managers should consider the firm’s current brand equity level and its competitive position to maximize the effect of product innovation attributes. Originality/value – The study makes an original contribution to the research on the relationship between product innovation and brand equity and provides theoretical and managerial implications in the field of innovation and brand management.

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Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

The impact of product innovation attributes on brand equity

Nørskov

Chrysochou

Milenkova

2015

Journal of Consumer Marketing

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“…Finally, S.‐C. S. Li () examined factors associated with stated intention to purchase a tablet PC, netbook, or smart phone for residents of Taiwan and found positive associations for perceived “relative advantage” (mainly, multimedia applications such as playing games) and ease of use with intent to purchase a tablet.…”

Section: Introductionmentioning

confidence: 99%

“…Their results showed that small to medium-sized tablets fared better with respect to biomechanical measures and ratings of usability and fatigue, although task performance was unaffected. Finally, S.-C. S. Li (2014) examined factors associated with stated intention to purchase a tablet PC, netbook, or smart phone for residents of Taiwan and found positive associations for perceived "relative advantage" (mainly, multimedia applications such as playing games) and ease of use with intent to purchase a tablet.…”

Section: Introductionmentioning

confidence: 99%

User Satisfaction with Tablet PC Features

Kim

Lim

Proctor

et al. 2015

Hum Ftrs & Erg Mfg Svc

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Previous studies of tablet personal computers have concentrated on their use in education and healthcare. The current study focused instead on personal usage, investigating how satisfied users are with their own tablets after having used them in their daily lives. The objective was to identify the major features for tablets and to investigate how form factors affect the preference of functions by performing a comparison of iPad1 and Galaxy Tab. Also, gender and ethnicity were analyzed to determine whether they influence satisfaction with the devices. For e-mail and web browsing functions, users' ratings showed more satisfaction with the iPad1 since it has a larger display; for the e-book reader function, users indicated higher satisfaction with the Galaxy Tab. Male users evaluated their devices by the function itself, whereas female users were mainly concerned with aesthetic aspects. Koreans indicated that they were less satisfied with their tablets than were other ethnic groups. C 2015 Wiley Periodicals, Inc.

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“…For example, attitude, subjective norm, perceived behavioural control, motivation, social influence, performance expectation, perceived usefulness, self-efficacy, perceived ease of use, perceived financial resources, perceived risk, innovation resistance, lifestyle media sceptic, effort expectancy, anxiety, technology ownership, innovation attributes, media use, and demographic profiles (Ifenthaler & Schweinbenz, 2013;Lee, 2014;Lee, 2013;Li, 2014;Lu & Viehland, 2008;Moran, Hawkes, & El Gayar, 2010).…”

Section: Penggunaan Teknik Proyektif Untuk Mengidentifikasi Niat Siswmentioning

confidence: 99%

The Use of a Projective Technique to Investigate the Intention of Kindergarten Students in Using a Tablet Pc

Suhud

Hartati

Pramesti

2017

jiv

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This study aims to measure the impact of social influence on performance expectation, motivation, and attitude, and its implication on intention of kindergarten students to adopt a Tablet PC. In this study, a projective technique was employed. The projective technique is a method used by participants to measure third persons' behavior. Data was collected in March-April 2016 in Jakarta, involving 210 kindergarten students' parents. Data was analyzed using an exploratory and structural equation model. Based on the calculation, the Tablet PC adoption intention is affected by performance expectation while performance expectation is affected by social influence. Furthermore, adoption intention is also affected by attitude towards adoption. Recommendations for educators, practitioners, and future study are discussed.

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Adoption of three new types of computers in Taiwan: Tablet PCs, netbooks, and smart phones

Cited by 19 publications

References 33 publications

The impact of product innovation attributes on brand equity

The impact of product innovation attributes on brand equity

User Satisfaction with Tablet PC Features

The Use of a Projective Technique to Investigate the Intention of Kindergarten Students in Using a Tablet Pc

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