Adoption of Virtual Reality and Augmented Reality in the Hotel Industry

Abstract

A bibliometric study using Bibliometrix R-package was conducted to determine the answers to publication and citation trends, the author's contributions and collaboration patterns, the most relevant sources and their impact, and the major clusters' evolution. 57 articles were identified since 1996 for the final analysis. After the pandemic (COVID-19), publication trends have grown, and citation trends have also shown upward and downward over time. The collaborative author's work has increased drastically, indicating the quality of the published articles. Mostly Q1 quality journals appeared in the top 10 most influential sources, which shows the popularity of this theme growing recently. Science mapping using bibliographic coupling analysis was performed and generated seven clusters such as Evacuation behaviour in hotel building using a virtual environment, User engagement in the virtual world of hotels, VR's impact on hotels, VR in hotel marketing and customer engagement, Harnessing VR and AR in Hospitality, and Traveller experience.