Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining 2023
DOI: 10.1145/3580305.3599770
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AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness

Abstract: Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propo… Show more

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