In this work, kaolinite clay was modified with magnetic magnetite nanoparticles (Fe3O4@MC) by co-precipitation with ferrous and ferric ions as iron precursors to ameliorate its textural and adsorption capacity for methylene blue (MB) dye uptake from synthetic wastewater at low concentrations. The adsorbents were characterized using XRD, BET surface area analysis, VSM, SEM and HRTEM. The BET surface area after chemical treatment increased from 14.616 to 26.913 m2 g−1. The saturation magnetization of Fe3O4@MC was 6.22 emu g−1 and the exhausted adsorbent recoverable by a simple magnet. Adsorption data were modeled using six nonlinear two-parameter isotherm equations, namely Freundlich, Temkin, Fowler–Guggenheim, Elovich, Flory–Huggins and Langmuir model, and the best-fitting model arrived at using three mathematical error functions. MB adsorption onto unmodified clay was best described by the Fowler–Guggenheim isotherm, whereas MB adsorption onto Fe3O4@MC was best described by the Freundlich model. Increase in BET surface area increased the theoretical and experimental maximum adsorption capacity