The approach to model heterogeneous catalysis based on mechanistic molecular insights derived from quantum chemical methods is explained by addressing key fundamental issues that control catalysis and using many examples. The Sabatier principle is used as the leading concept to understood and predict catalyst activity—catalyst composition relationships. The reaction energy diagram approach is used to help assess rate‐limiting steps and selectivity principles for catalytic reaction. In order to predict catalytic kinetics, quantum chemical mechanistic information has to be complemented with information on the effects of reaction environment on the elementary steps. This includes changes due to interactions between adsorbed species as well as adsorbate‐induced surface reconstruction.
QM results can subsequently be used along with transition state reaction theory to predict elementary rate constants for elementary steps that make up the overall catalytic cycle. This information along with data on the effects of the reaction environment provide the input for dynamic Monte Carlo methods that can ultimately simulate overall catalytic kinetics. This approach can be used to follow both catalytic activity as well as selectivity. Periodic trends in surface reactivity are discussed for transition metal oxide, reducible oxide, hydrodesulfurization, and zeolite catalysis.