The problem of reducing the amount of the analyzed sample and waste during chemical analysis has recently received special attention. In this paper, a method relating to adsorptive stripping voltammetry, using a carbon paste electrode modified with β-Cyclodextrin were used for Allura Red AC determination in soft drinks. The redox behavior of the dye was studied using the developed sensor, and a mechanism for its oxidation was proposed. Under optimal analysis conditions, the instrumental range of determined concentrations is 0.16-4.9 μg/mL, and the LOQ is 0.21 μg/mL with an RSD below 10 %. The proposed methodology and developed sensor have been successfully applied to model solutions and soft drinks analysis.