2006
DOI: 10.1177/1075547006294461
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Adult Science Learning from Local Television Newscasts

Abstract: American adults learn about science and health from numerous sources including television. The Pew studies demonstrate that half of American adults watch a local television news show three times a week or more, making local television news the most widely used news medium. This study examines the impact of a program to increase the use of science and health stories in local newscasts. The results show substantial story recall and information retention. The analysis suggests that science and health stories in l… Show more

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Cited by 51 publications
(36 citation statements)
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“…These choices are frequently linked to important background characteristics, such as education or employment, either directly or indirectly through the impact of the background characteristics on interest in or involvement with a particular topic (35,36). We also know that both individual and societal patterns of media use change over time, such as in the decline of traditional print newspapers (37) and network television news (38) and the growth of online news and partisan cable news outlets (39).…”
Section: Patterns Of Selectivity In Media Exposurementioning
confidence: 99%
“…These choices are frequently linked to important background characteristics, such as education or employment, either directly or indirectly through the impact of the background characteristics on interest in or involvement with a particular topic (35,36). We also know that both individual and societal patterns of media use change over time, such as in the decline of traditional print newspapers (37) and network television news (38) and the growth of online news and partisan cable news outlets (39).…”
Section: Patterns Of Selectivity In Media Exposurementioning
confidence: 99%
“…This research suggests that the mass media are the most frequent source for information about science topics (Miller, Augenbraun, Schulhof, & Kimmel, 2006) and that the more sources one relies on, the better his or her climate change knowledge is (Kahlor & Rosenthal, 2009). However, we still know very little about what drives people away from climate change news and, consequently, climate change knowledge.…”
Section: Introductionmentioning
confidence: 99%
“…This evidence is in agreement with earlier studies by Sparks and his colleagues (Sparks et al, 1997;Sparks & Miller, 2001), who investigated predictors of paranormal beliefs among American adults, and consistent with similar studies conducted among university and high school students (Preece & Baxter, 2000;Tseng et al, 2008). According to a study by Miller, Augenbraun, Schulhof, and Kimmel (2006), the main factor that could predict potential science learning among adults was the level of their attentiveness to science-related issues from mass media. The above-mentioned studies showed that TV exposure had played a major role in predicting the citizens' pseudoscientific beliefs.…”
Section: Discussionmentioning
confidence: 99%