“…As part of our mission to change the New Ulm environment and to increase access to programs and tools to support health behavior change throughout the community, we developed a lower-intensity intervention integrating EHR information, social media, community-based weighing kiosks, and incentives. Through the LOSE IT to WIN IT challenge, nearly 2,000 participating residents lost a mean 2% of their body weight over 1 year, earning small individual prizes such as gift cards, T-shirts, and gasoline discounts and a large community reward designed to benefit everyone—more than $59,000 for exercise equipment in local parks ( 9 ). Although the program yielded weight loss that, while statistically significant, was of limited clinical significance, it did give people opportunities to connect, share, and support each other and generated enthusiasm within the community.…”