Advanced and emerging economies Generation Y’s perception towards country-of-origin

Tjandra, Nathalia Christiani; Omar, Maktoba; Ensor, John

doi:10.1108/ijoem-11-2012-0146

Cited by 17 publications

(33 citation statements)

References 56 publications

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“…However, it was not our impression that relevant information was withheld. In fact, it can be an advantage to build on an established relation in an interview situation as this promotes an atmosphere of trust and openness (Hirschman, 1994; Tjandra et al, 2015) Also, only selective information is disclosed in interviews, independent of the interviewer (Browne, 2005).…”

Section: Methodsmentioning

confidence: 99%

Coping with multiple identities related to meat consumption

Randers

Grønhøj

Thøgersen

2020

Psychology and Marketing

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Global meat consumption poses a threat to environmental sustainability and human health. Therefore, moral and health-related norms connected to eating meat are changing and consumers experience conflicts when choosing between meat and nonmeat options in various situations. To achieve a better understanding of the nature of these conflicts and how consumers cope with them, we study identities related to meat consumption and how they are organized. Identity theories are used as the lens to address the self-relevance of meat to consumers. Thirteen Danish consumers shared how and why they ate, reduced, or avoided meat in a food-based photo-diary and in-depth interviews, supported by a visualization approach, developed from self-brand connection methods. Three higher-order identities (pragmatic idealist, ethical foodie, and healthy hedonist) emerged, governing the consumption, reduction, or avoidance of different meat categories. Identity conflicts between health, moral (e.g., animal welfare), and hedonic concerns were present, but also identity stigma. Coping mechanisms include change of salience and changing patterns of meat consumption. Campaigners promoting a reduction in meat consumption and developers of alternative protein foods can use these insights to target identities and facilitate conflict resolutions. However, more research is needed on how generalizable results are.

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Section: Methodsmentioning

confidence: 99%

Coping with multiple identities related to meat consumption

Randers

Grønhøj

Thøgersen

2020

Psychology and Marketing

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“…The country of origin can directly influence the intention to buy fashionable apparel (Garrett, Sungkyu, & Kyounghee, 2017;Tjandra, Omar, & Ensor, 2015). In addition to the country of manufacture or country of birth of a brand, the country of origin also refers to the country that designs apparel and incorporates its manufacturing technology (Ar & Kara, 2012;Garrett et al, 2017).…”

Section: Apparel Characteristicsmentioning

confidence: 99%

“…In a study done by Rahman and Koszewska (2020) male consumers tend to evaluate apparel based on brand and country of origin compared to women. Consumers are also found to often choose products produced in developed countries (Tjandra et al, 2015) but this still requires further understanding of online fashionable apparel.…”

Section: Apparel Characteristicsmentioning

confidence: 99%

Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia

Harizan

Shukor

2021

International Journal of Asian Social Science

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The Industrial Revolution 4.0 and the recent Covid-19 pandemic has further boosted ecommerce activities worldwide, including Malaysia. Past studies have been inconclusive in explaining the ideal factors which underlie the intention of buying fashionable apparel via online platform. Thus, this study investigates as to whether apparel characteristics, platform features, and promotion have a significant positive influence on the intention to buy fashionable apparel via online platforms. A total of 306 samples were collected among Malaysian adult consumers. The results of the analysis showed that apparel characteristics impose the strongest positive influence on the intention to buy fashionable apparel via online platforms, followed by platform features and promotion. The study enriches the body of knowledge by demonstrating the impact of the underlying factors in determining the intention to buy fashionable apparel via online platforms based on the Theory of Planned Behavior. The practical implications reveal that marketers should enhance the characteristic of apparel available online, the features of the online platforms used and the promotional price of their online deals. Limitations and suggestions for future studies are also presented. Contribution/ Originality: This study contributes to the existing literature of consumer behavior by focusing on the intention to buy fashionable apparel via online platforms. Apparel characteristics, platform features, and promotion were found to be important influencing factors. Findings of the study enable researchers to unravel other purchasing predictors underlying online consumer behavior. 1. INTRODUCTION The rapid development of technology has led to increased public reliance on the Internet in various matters of life. In the realm of Industrial Revolution 4.0, the Internet has brought great changes in all aspects especially in the development of the business and marketing world. With a dynamic economy and infrastructure developed for digital technology, Malaysia is an extremely attractive market for e-commerce. The Malaysian Communications and Multimedia Commission 2019 (Malaysian Communications and Multimedia Commission, 2019) report found that Internet usage in Malaysia has increased rapidly from 24.5 million users in 2016 to 28.7 million users in 2018.

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“…Another limitation of the study is the inclusion of only English articles in the review which to some extent might miss out on authentic research perspectives from academics in the very same emerging markets. Tovar Jalles, 2017, Rottig, 2017, Tatoglu et al, 2016, Rui et al, 2016, Ramamurti, 2016, Luo and Bu, 2016, Johan and Zhang, 2016, Javalgi and Grossman, 2016, Grosse, 2016, Bilgili et al, 2016, Lien and Filatotchev, 2015, Deng and Yang, 2015, Tuschke et al, 2014, Sandberg, 2014, Blitz et al, 2013, Al-Najjar, 2013, Blitz and Huij, 2012, Hatum et al, 2012 and Nagar, 2011, De Clercq et al, 2010, Luo et al, 2009, Baack and Boggs, 2008, Luo, 2003, Li and Ng, 2002, Hoskisson et al, 2000 Economic growth potential (Meyer and Peng, 2016) Volatile Macroeconomic Environment Vassolo, 2010, Snoussi andEl-Aroui, 2012) Investment Bank Definition / Dichotomy (Tjandra et al, 2015, Gozgor, 2014, Groh and Wich, 2012, Erdem and Varli, 2014, Smimou and Karabegovic, 2010 Lower Levels of Economic Development (Marano et al, 2017) Economic-and Market Reforms (Liberalization) (Marano et al, 2017…”

Section: Limitationsmentioning

confidence: 99%

“…Economic growth potential (Meyer and Peng, 2016) Volatile Macroeconomic Environment Vassolo, 2010, Snoussi andEl-Aroui, 2012) Investment Bank Definition / Dichotomy (Tjandra et al, 2015, Gozgor, 2014, Groh and Wich, 2012, Erdem and Varli, 2014, Smimou and Karabegovic, 2010 Lower Levels of Economic Development (Marano et al, 2017) Economic-and Market Reforms (Liberalization) (Marano et al, 2017, Tatoglu et al, 2016, Bilgili et al, 2016, Lien and Filatotchev, 2015, Ye et al, 2014, Xia et al, 2014, Tuschke et al, 2014, Li et al, 2014b, Sahaym and Nam, 2013, Lamin and Livanis, 2013, Blitz et al, 2013, Iatridis, 2012, Tan and Meyer, 2011, De Clercq et al, 2010, Luo et al, 2009, Baack and Boggs, 2008, Lenartowicz and Johnson, 2007, Luo, 2003, Li and Ng, 2002, Aulakh et al, 2000, Hoskisson et al, 2000, Hsu et al, 2013 Increased Inward Foreign Direct Investment (Al-Najjar, 2013, Singh, 2012 Increased Outward Foreign Direct Investment (Sahaym and Nam, 2013, Singh, 2012 Towards Innovation-Based Economy (Urban and Hwindingwi, 2016) Factor or Efficiency driven Econom...…”

mentioning

confidence: 99%

Reviewing emerging markets: context, concepts and future research

Nielsen

Hannibal

Larsen

2018

IJOEM

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Purpose The purpose of this paper is to provide a systematic review of the substantial and growing body of emerging market (EM) research. Through assessing the literature an organizing framework is formed to support a nuanced basis for future research and management decisions in EMs. Design/methodology/approach Following guidelines of seminal authors, the authors conduct a systematic review involving both leading field-specific and top-tier international business journals. Findings The empirical context of the literature is outlined showing dominance of studies involving China and India. Seminal contributions are identified based on cross-references in the EM field and citations in international business literature in general. The definitional elements of the most dominant definitions are compiled into an organizing framework. Research limitations/implications Researchers need to acknowledge the distinct contextual setting of specific regions and countries labeled as EMs. This entails considerations into the capacity of current frameworks to lend insights not just on EM contexts but the particular EM context in focus. Practical implications The findings suggest a more nuanced approach to managing activities in EM contexts. The proposed framework encloses the EM category on its distinct dimensions. Each provides a unique basis for managerial decision-making on specified EM activities. Originality/value This paper provides the first systematic review of the ever-growing body of EM research literature to map and assess the existing intellectual territory. Through this, the authors contribute to the development of the existing body of knowledge and form a solid basis for future research.

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Advanced and emerging economies Generation Y’s perception towards country-of-origin

Cited by 17 publications

References 56 publications

Coping with multiple identities related to meat consumption

Coping with multiple identities related to meat consumption

Factors Influencing the Intention to Buy Fashionable Apparel via Online Platforms: An Empirical Evidence from Malaysia

Reviewing emerging markets: context, concepts and future research

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