Two series of five ring polycatenars, which vary from each other with respect to the position of connection to the central benzene ring are reported. The overall shape of the molecule plays a major role than the number of flexible tails in the periphery in dictating the self-assembly (liquid crystallinity and gelation) and the photophysical behavior. Tetracatenars were crystalline and meta-substituted compounds exhibited reduced tendency to stabilize the mesophase. In the para-substituted series, all the hexacatenars exhibited columar hexagonal phase. p-Sub-stituted hexacatenar with n-dodecyloxy tails exhibited thermochromism, with the highly emissive Col h phase and non-emissive soft crystal phase. Three p-substituted compounds exhibited supergelation exclusively promoted by p-p interactions. Besides the capability to form self-standing, moldable gel, one of the compounds exhibited technologically important aggregation-induced blue light emission. The columnar order and emissive nature in the aggregated state makes these molecules promising for the application in emissive displays.