Advancing Africa's Indigenous Business Practices: Recommendations for Educators and Business Actors

Adeola, Ogechi

doi:10.1108/978-1-80455-762-420231022

Casebook of Indigenous Business Practices in Africa 2023

DOI: 10.1108/978-1-80455-762-420231022

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Advancing Africa's Indigenous Business Practices: Recommendations for Educators and Business Actors

Ogechi Adeola¹

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2024

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A Critical Exploration of Women’s views about Indigenous Aphrodisiacs: The Case of Mpesu in Venda, South Africa

Molise,

Ntshangase,

Buthelezi

2024

EHASS

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Mpesu is an indigenous Venda aphrodisiac, originating in the area of Thohoyandou in South Africa (Limpopo province). Mpesu helps empower penile erection for men, and it is commonly available in informal market stalls around Venda. Surprisingly, women know much more about Mpesu than men, who buy it for use at home and to combat erectile dysfunction during intimacy with their sexual partners. This paper explored women’s views on the use of Mpesu to empower penile erection as they advertise and sell it to both men and women. An analytical theoretical framework was used as the lens to academically investigate the women’s understanding and their perspectives on the use of Mpesu in this explorative study. A purposive sample of four women who sell Mpesu in Tshakuma was observed as they advertised and sold Mpesu at their stalls. Data were collected using observations. In addition to Analytic Theory, thematic analysis was adopted in this study to adequately assess women’s perspectives on the use of Mpesu by men as the indigenous South African aphrodisiac. Additionally, three YouTube videos of interviews about Mpesu were used during the conceptualization of this study. This study adopted the observation method for data collection, and the researchers found that the use of Mpesu is more known and welcomed by women than by men in Venda, South Africa. Additionally, this study contributes empirical evidence to the existing body of literature, providing practical recommendations on the use of indigenous aphrodisiacs in Venda and similar settings globally. Keywords: Traditional Aphrodisiac, Mpesu Medicine, Penile Erection, Women’s Support, Indigenous Medicine

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A Critical Exploration of Women’s views about Indigenous Aphrodisiacs: The Case of Mpesu in Venda, South Africa

Molise,

Ntshangase,

Buthelezi

2024

EHASS

View full text Add to dashboard Cite

show abstract

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Advancing Africa's Indigenous Business Practices: Recommendations for Educators and Business Actors

Cited by 1 publication

References 21 publications

A Critical Exploration of Women’s views about Indigenous Aphrodisiacs: The Case of Mpesu in Venda, South Africa

A Critical Exploration of Women’s views about Indigenous Aphrodisiacs: The Case of Mpesu in Venda, South Africa

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