“…Leader communications can adopt 'non-persuasive' language focusing on providing 'decision-relevant' information and messaging that is clear, concise, and comprehensible (Fischhoff 2013;Michie et al 2020;Wardman and L€ ofstedt 2009). This type of messaging would ordinarily be focused at the individual, or 'Me' level, with an emphasis on trying to facilitate self-efficacy, coping, and survival by helping people identify who is at risk, how they might themselves minimise such risk in advance, and what specific things to do to minimise risk or following exposure (Finucane et al 2020). In the case of coronavirus, this might include providing behavioural guidance such as to engage in self-isolation and social distancing, the appropriate use of facemasks, to engage in hand hygiene practices, when and how to follow lockdown rules, as well as with regards what to include in emergency kits and whether there is a need or not to gather certain personal provisions when preparing for different eventualities of an outbreak (Michie et al 2020).…”