Advancing Indonesia's Rice Industry: Embracing Tayyib Principles Beyond Halal

Abstract

Indonesia's rice industry is crucial to its economy and culture, and the integration of Tayyib principles, which encompass broader ethical and quality considerations beyond the conventional emphasis on halal, offers promising prospects for its enhancement. This qualitative study, employing a descriptive-analytical method and literature review, collected data from secondary sources such as journals, books, and official websites related to rice quality, halal, Tayyib, and agriculture. Findings indicate that conventional farming practices often introduce harmful inputs, potentially compromising rice quality and safety, thereby highlighting the importance of adopting Tayyib principles for a more holistic approach. By integrating ethical, sustainable, and quality-driven practices, this research underscores the necessity of a comprehensive approach that ensures purity, quality, and ethical production, fostering industry growth and consumer trust. Despite its qualitative focus, the study suggests that additional quantitative analysis could further elucidate the impact of harmful inputs on rice quality. This research introduces an innovative approach by applying Tayyib principles to Indonesia's rice industry, emphasizing ethical, sustainable, and quality practices to enhance consumer trust and satisfaction.