Advancing the 5E's in festival experience for the Gen Y framework in the context of eWOM

Semrad, Kelly J.; Rivera, Manuel

doi:10.1016/j.jdmm.2016.08.003

Cited by 67 publications

(46 citation statements)

References 71 publications

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“…This communication is defined as the evaluation, comments, recommendations, and opinions developed online by users and consumers [66,100]. In addition, young consumers rely more on eWOM communication than on face-to-face communication or official online information from the provider [101][102][103]. Therefore, the second hypothesis states that: Hypothesis 2 (H2).…”

Section: The Effect Of Ewom Communication On the Perceived Quality Of Information About Products And Servicementioning

confidence: 99%

Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model

2021

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This paper aims to analyze the external and internal drivers of young consumers’ intention to participate in the sharing economy in tourism. From previous findings, a causal model (PLS) is designed to generate an integrated, practical, and novel structural model that significantly predicts the intention to participate. The model, consisting of nine dimensions, includes consumers’ external and internal variables. Separately, these variables have all been considered relevant in the literature, though they have not been studied jointly before. The descriptive results show the excellent attitude and predisposition of young people toward the tourism sharing economy, which facilitates their participation. Through the model, the importance of all internal and external consumer variables in the formation of intention are proven; however, attitude and social norm are most notable among them. Trust is also a critical variable that serves as the link between internal and external variables. The study provides managers of sharing economy platforms with knowledge to encourage young consumers’ participation in a communication and market orientation context. The generational approach (Generation Z) used also allows the conclusions and implications to be transferred to other regions and sectors.

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Section: The Effect Of Ewom Communication On the Perceived Quality Of Information About Products And Servicementioning

confidence: 99%

Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model

2021

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“…Moreover, a culture of cooperation between different and heterogeneous actors in the business value chain should be fostered [52]. Another necessary approach for Taiwan's destination managers to expand their market reach is to explore potential products that may lure newly emerging markets to Taiwan, such as the younger generation Y segment, while continuing to attract the older Baby Boomer generation [55]. …”

Section: Resultsmentioning

confidence: 99%

Particle Swarm Optimization-Based Support Vector Regression for Tourist Arrivals Forecasting

Liu¹,

Chang²,

Li³

et al. 2018

Computational Intelligence and Neuroscience

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The tourism industry has become one of the most important economic sectors for governments worldwide. Accurately forecasting tourism demand is crucial because it provides useful information to related industries and governments, enabling stakeholders to adjust plans and policies. To develop a forecasting tool for the tourism industry, this study proposes a method that combines feature selection (FS) and support vector regression (SVR) with particle swarm optimization (PSO), named FS–PSOSVR. To ensure high forecast accuracy, FS and a PSO algorithm are employed to, respectively, select reliable input variables and to identify the optimal initial parameters of SVR. The proposed method was tested using a data set of monthly tourist arrivals to Taiwan from January 2006 to December 2016. The results reveal that the errors obtained using FS–PSOSVR are comparatively smaller than those obtained using other methods, indicating that FS–PSOSVR is an effective method for forecasting tourism demand.

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“…Context Constructs and main findings Manthiou et al (2014) Festival marketing Four EE constructs influence vividity as mediating and loyalty as dependent variable Mehmetoglu et al (2014) Music festivals Experience is not dependent upon the coexistence of all of the four EE constructs at the same time and satisfaction as dependent variable Park et al (2014) Film festivals Escapism and satisfaction mediate the path between three remaining EE constructs and behavioral intentions. Rivera et al (2015) Music festivals Included economic value as a fifth EE construct that determined the overall experience, memorable experience was mediating the path towards behavioral intentions Semrad and Rivera (2018) Music festivals EE constructs and economic value determine overall experience, memorable experience was mediating the path towards word-of-mouth tom Dieck et al 2018Science festivals Esthetics main driver of AR adoption, networked structure of four EE constructs, mediated by satisfaction and memory and engagement as dependent variable . Engaging Visitors of Science Festivals Using Augmented Reality: Asymmetrical Modelling, International Journal of Contemporary Hospitality Management.…”

Section: Studymentioning

confidence: 99%

Engaging visitors of science festivals using augmented reality: asymmetrical modelling

Jung

Dieck

Ryu

2020

IJCHM

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Purpose This paper aims to explore a complex combination of four realms of the experience economy in formulating memories and satisfaction among festival visitors by using augmented reality (AR), thus engaging visitors in the physical science experience. This study also identifies necessary conditions to achieve desired responses from visitors. Design/methodology/approach Asymmetrical modelling with fuzzy set qualitative comparative analysis (fsQCA) was used to investigate causal recipes of two configurations of the experience economy and evaluation of experience leading to both high and low scores from visitor engagement. Necessary condition analysis was applied to examine necessary predictors in visitor engagement. The proposed configuration model was tested by using data obtained from visitors to science festivals in the UK. Findings Five causal recipes explained the complex conditions in which visitors were more likely engaged in AR. Aesthetics, education, entertainment and satisfaction were necessary for high engagement among festival visitors. Research limitations/implications The results from fsQCA and analyses of necessary conditions help festival organizers improve visitor satisfaction and engagement in a memorable AR experience. Originality/value This empirical study deepens current festival understanding of how visitors experience AR by exploring combinations of complex configurations of the experience economy and evaluations of visitor experience based on memories and satisfaction. Unlike symmetrical approaches, asymmetrical modelling by using fsQCA can explore recipes for both high and low scores of visitor satisfaction and engagement. This is the first empirical study investigating necessary predictors of festival visitor behaviour.

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Advancing the 5E's in festival experience for the Gen Y framework in the context of eWOM

Cited by 67 publications

References 71 publications

Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model

Young Consumers’ Intention to Participate in the Sharing Economy: An Integrated Model

Particle Swarm Optimization-Based Support Vector Regression for Tourist Arrivals Forecasting

Engaging visitors of science festivals using augmented reality: asymmetrical modelling

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