Advantages of cluster economic models for tourism destination development in Georgia

Abstract

Today, in the development of the tourism industry, it is important to create an innovative environment, manage processes and implement them in practice. The process of tourism growth poses new challenges for researchers. In the article, we discussed the importance of cluster economic models for the development of regional tourism in Georgia. We analyzed the sustainability characteristics of the cluster environment and discussed the experience of European countries on the example of tourism clusters. The importance of tourism clusters is a good opportunity to form a competitive regional tourism industry that includes all elements of the cluster, and the principle of tourism cluster formation is one of the opportunities to achieve sustainability. In the regions, less attention is paid to the issues of sustainability of tourist destinations. Spatial-regional aspects of tourism management should increasingly take into account the issues of sustainability of tourist complexes and its assessment. Among economists, it is unequivocally recognized that the regions on the territories of which the cluster is formed become the leaders of economic development. The level of economic growth of the territory of the region depends on the development of tourism business clusters. Cluster formation involves a group of functionally related economic entities that are located territorially close to each other and create a competitive advantage based on their proximity and contacts. The methodological basis of the work is qualitative and statistical research methods, data analysis, processing of analytical material presented in open sources, complex assessment of tourism development resources in the tourist cluster.