“…[ 21 , 22 ], therefore, suggest a ‘reversed’ diet transition by ‘using less’ (e.g., leaving the meat out of the dish) or ‘doing things differently’ by a diet reformulation strategy, with reduced protein content in food products appears to be the most effective approach. However, plans to convince free and affluent societies to eat healthy but not innately desired food have been largely unsuccessful in the past [ 15 , 16 , 17 , 18 , 19 , 20 , 21 , 22 ]. Since the beginning of nutritional science, it has been hypothesised that the nutrients ingested through our diet are not entirely absorbed in the body, and only part of them are available.…”