Advertising and Product Liability Litigation

Morgan, Fred W.; Stoltman, Jeffrey J.

doi:10.1080/00913367.1997.10673523

Cited by 5 publications

(2 citation statements)

References 25 publications

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“…One could argue that this result would be because of local laws and regulations in ad execution in a given nation rather than cultural differences. Indeed, laws and regulations significantly impact on the nature of advertising messages (Rotfeld and Taylor, 2009;Zandpour et al, 1994), as it has become a common standard that a legal department proofreads all advertising copies to prevent future legal issues (Morgan and Stoltman, 1997). To ensure the impact of cultural differences independent of any legal impacts, we need to understand the characteristics of advertising regulations in the USA and Korea.…”

Section: Hypotheses Testingmentioning

confidence: 99%

Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

Song

Ahn

Sung

2014

Journal of Services Marketing

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Purpose – This paper aims to examine whether culture impacts the execution of financial services advertising (FSA). Specifically, this study investigates how cultural values are reflected in FSA by comparing magazine ads in the USA and Korea. Design/methodology/approach – This study analyzed the content of a total of 1,889 (USA = 1,486; Korea = 403) FSA in print business/news magazines from 2005 to 2009. Findings – The finding of this study showed significant cultural differences of FSA in terms of collectivism, high and low cultural contexts, human models/celebrity presence and time orientation between the USA and Korea. However, the difference in individualistic cues between the USA and Korea was not significant. Research limitations/implications – Using the integration of multiple cultural frameworks will better explain cultural differences reflected in marketing communication in the financial services (FS) sector. Future research is needed to generalize how such frameworks are reflected in different settings, such as different media or different countries. Practical implications – The findings of this study suggest that FSA reflect cultural values, providing further implications for FS companies targeting the global market. Originality/value – This study extends the understanding of impact of cultural values on advertising by exploring the FS industry.

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Section: Hypotheses Testingmentioning

confidence: 99%

Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

Song

Ahn

Sung

2014

Journal of Services Marketing

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“…Existen numerosos libros y revistas (por ejemplo, Journal of Consumer Research, European Journal of Marketing o Journal of Advertising) que tratan temas diversos, desde la eficacia de la publicidad y su efecto en los consumidores, a los aspectos éticos y económicos. Otros autores han analizado los aspectos jurídicos de la publicidad (Morgan y Stoltman, 1997), el uso del lenguaje en la publicidad (McQuarrie y Mick, 1996;Cook, 1992) o las argumentaciones que aparecen en los anuncios (van Eemeren, Grootendorst, Jackson y Jacobs, 1997).…”

Section: Introductionunclassified

Invocaciones y usos inadecuados de la ciencia en publicidad

Campanario¹,

Moya²,

Otero³

2001

ensciencias

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The use of science in advertising as a source of authority to back claims concerning products is studied in this article. We also examine inappropiate uses of scientific knowledge in advertising. The analyzed examples present an image of science as an activity always in progress that is able to guarantee the quality of products. Among the wrong uses of science we found the use of supossed scientific concepts, the use of misleading or difficult to understand argumentations, or the misuse of scientific concepts. These uses are in conflict with goals of science education that emphasize understanding of scientific knowledge, and its correct use.

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Product advertising recommendation in e-commerce based on deep learning and distributed expression

Zhou

2020

Electron Commer Res

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Advertising and Product Liability Litigation

Cited by 5 publications

References 25 publications

Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

Invocaciones y usos inadecuados de la ciencia en publicidad

Product advertising recommendation in e-commerce based on deep learning and distributed expression

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