Advertising and public relations in Israel: an integrated historiography approach

Roth‐Cohen, Osnat; Magen, Clila

doi:10.1080/13537121.2017.1333729

Cited by 3 publications

(1 citation statement)

References 45 publications

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“…The history of advertising is not a new domain of academic inquiry. Works such as Henry Sampson’s A History of Advertising From the Earliest Times (1874) and Frank Presbrey’s The History and Development of Advertising (1929) testify to a long-standing and vigorous historical interest in advertising even in its premodern incarnations (Roth-Cohen & Magen, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Immigration Builds a Nation: The Hybrid Impact of European Immigration on the Development of an Advertising Industry

Roth‐Cohen

2018

Journal of Communication Inquiry

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This research focuses on the nascent advertising industry in British Mandatory Palestine and how it was influenced and transformed by German Jewish immigrants, who arrived between 1933 and 1939, in a wave of immigration known as the Fifth Aliyah. At the time, local advertising was rather small and undeveloped until the mass wave of immigrants (over 200,000), many highly skilled and educated, came from Central Europe, mainly from Germany. These immigrants played a vital role in the local advertising industry. Their contributions were evaluated using a theoretical model consisting of primary analytical factors—mass communication, economy, technology, society, and international transfer. These factors influenced and continue to influence the form of Israeli advertising industry to this day. German immigration demonstrates a hybrid set of influences that played an instrumental role in the development of the local advertising industry in the Land of Israel. Functional-rational and creative aspects in the advertising industry were radically transformed by these new arrivals. Rethinking media history and centering the immigrant’s unique contribution is an important scholarly objective. This is achieved by shifting the discussion from dominant institutions to the local advertising history and focusing on the functional practices and creative methods imported by immigrants.

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Section: Literature Reviewmentioning

confidence: 99%

Immigration Builds a Nation: The Hybrid Impact of European Immigration on the Development of an Advertising Industry

Roth‐Cohen

2018

Journal of Communication Inquiry

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Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences

Efrat

Souchon

Dickenson

et al. 2021

Journal of Business Research

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The origins of public relations in Greece: Tracing the missing link and excavating landmark cases

Yannas,

Triantafillidou

2024

Public Relations Inquiry

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The purpose of this paper is to provide an historical narrative tracing precedents of Greek Public Relations (PR) practice as far back as the organizing of mega events in mid-nineteenth century culminating in the first modern Olympic Games in Athens in 1896. The analysis documents that PR activities are interwoven with Greek governments’ initiatives aimed at tourism promotion. The paper is based on archival material and secondary sources. Access was granted to the special collections of the National Library of Greece and the Hellenic Literary and Historical Archive of the National Bank of Greece Cultural Foundation. Moreover, the study interrogates the three landmark events that ushered in the emergence of professional public relations in Greece in the early postwar period and supplements with important information the conventional accounts. The analysis established a PR-Tourism and National image promotion nexus that runs continuously throughout the period under examination, from the emergence of PR activities in mid-nineteenth century up until the early 1950s. The findings are based on the available written records. This historical review does not purport to be exhaustive and comprehensive. Future research could identify more PR-like activities worthy of mention. The study provides a springboard for investigating the precedents of PR practice in the pre-professionalization era. This investigation calls for an interdisciplinary perspective. This paper is the first one to trace precedents of professional PR practice to the second half the nineteenth century and the interwar period in Greece. It shows the interconnection of PR-like activities with tourism and underscores the prominent position of state agencies in those activities.

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Advertising and public relations in Israel: an integrated historiography approach

Cited by 3 publications

References 45 publications

Immigration Builds a Nation: The Hybrid Impact of European Immigration on the Development of an Advertising Industry

Immigration Builds a Nation: The Hybrid Impact of European Immigration on the Development of an Advertising Industry

Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences

The origins of public relations in Greece: Tracing the missing link and excavating landmark cases

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