Advertising Investment on Marketplace to Conversion Rate

Abstract

This Research purpose is to analyze and evaluate the Company's decision on effectivity digital advertising investment for conversion rate, especially in the marketplace. The analysis for this research is conducted using qualitative research through marketing funnel analysis in a case study method that will be useful to propose alternative strategies that can be applied to achieve both the organization's sales revenue and profit target in the competitive digital sales and marketing era.

Analysis of the perception of free shipping promotions on purchasing decisions on the Shopee marketplace

“…The results of this study support the research of (Febrilia & Warokka, 2021) where free shipping promos can influence purchasing decisions in e-commerce. As well as (Rozdianda, 2022) where online customer ratings have a significant effect on purchasing decisions on the Shopee marketplace.…”