2018
DOI: 10.1007/s11186-018-9309-7
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Advertising morality: maintaining moral worth in a stigmatized profession

Abstract: Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform with specific under… Show more

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Cited by 35 publications
(18 citation statements)
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References 76 publications
(50 reference statements)
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“…They like the brands and products in which they can see their reflection, and prefer realistic and relatable content. Narrative advertising can make consumers imagine themselves experiencing the given product or service [14]. Henceforth, narrative ads must be investigated in the case of Generation Z as they are an upcoming larger market segment.…”
Section: Introductionmentioning
confidence: 99%
“…They like the brands and products in which they can see their reflection, and prefer realistic and relatable content. Narrative advertising can make consumers imagine themselves experiencing the given product or service [14]. Henceforth, narrative ads must be investigated in the case of Generation Z as they are an upcoming larger market segment.…”
Section: Introductionmentioning
confidence: 99%
“… 9. This is an essential complement to empirical studies of stigmatization and recognition in professions, groups, and social movements (e.g., Barbot and Dodier 2014; Brubaker 2016; Cohen and Dromi forthcoming; Dhingra 2012; Edgell et al 2016; Hobson 2003; Mansbridge and Flaster 2007; McGarry and Jasper 2015; Meadow 2018; Moon 2012; Saguy 2012). Future research should consider how destigmatization occurs across such units of analysis. …”
mentioning
confidence: 99%
“…Based on this approach, the present article does not evaluate the morality of women with military power or as managers of military violence, but examines the categorizations, representations and meanings they attribute to their power, thereby unveiling the discourses that allow them to feel worthy in a hyper-masculine culture. Accordingly, the article examines women's moral recognition claims regarding their power in terms of the way they are constituted according to certain cultural logicswithin certain structural boundaries (Cohen and Dromi, 2018;Hitlin and Andersson, 2015). Michèle Lamont (1992Lamont ( , 2000 addressed the constitution of self-worth by individuals of various classes through symbolic boundaries vis-à-vis other individuals or groups, real or imagined.…”
Section: Politics Of Moral Worth and Recognitionmentioning
confidence: 99%