Advertising self-regulation: Clearance processes, effectiveness and future research agenda

Bian, Xuemei; Kitchen, Philip J.; Cuomo, Maria Teresa

doi:10.1362/146934711x13210328716028

Cited by 3 publications

(2 citation statements)

References 37 publications

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“…For the purposes of this paper, a comprehensive review of peer reviewed publications regarding color in advertising from 1985 onwards was conducted, based on a simplified version of the process underlying a systematic literature survey (Bian et al, 2011) and adopting the course described in extant reviews (Dickson et al, 2003;Elving, 2010;Johansson and Heide, 2008;Olkkonen et al, 2000). There are numerous reasons underlying our choice to focus on this time period.…”

Section: Purpose and Methodologymentioning

confidence: 99%

Color effects in print advertising: a research update (1985-2012)

Panigyrakis

Kyrousi

2015

Corporate Communications: An International Journal

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Purpose – The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research. Design/methodology/approach – Recent publications (1985-2012) regarding the effects of color in advertising on consumers’ attention, memory and emotional responses are reviewed and discussed. Findings – The review reveals that the effects of color on attention, emotion and memory still remain largely unknown, mainly due to the inherent complexity of the subject and lack of systematic research. At the same time, promising research venues and challenges for the future are identified in the form of research questions. Originality/value – The key potential contribution of this paper stems from the identification of promising research questions and challenges for investigating the role of color in advertising.

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Section: Purpose and Methodologymentioning

confidence: 99%

Color effects in print advertising: a research update (1985-2012)

Panigyrakis

Kyrousi

2015

Corporate Communications: An International Journal

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show abstract

“…Further research would enable proposals for the improvement of consumer rights in advertising and the perceptions of consumers as stakeholders (Bian et al 2011). More specifically, the relationship between the complaint process and the consumer needs to be given more attention.…”

Section: Future Researchmentioning

confidence: 99%