Advertising strategies and coordination for supply chain based on consignment platform with delayed effect

Abstract

In this paper, the optimal control method is used to discuss the advertising investment decisions for the consignment platform, where the delayed effect of the advertising is introduced to reflect the dynamics of platform goodwill. Firstly, the optimal advertising investment policies are obtained in the integrated and decentralized decision strictures by applying the optimal control theory. Besides, the comparisons of the optimal profits are provided in two decision strictures. Our results suggest that the centralization leads to higher channel performance only when time delay is below a certain threshold. Secondly, a consignment contract with the bilateral participation and the constant platform use fees is proposed to coordinate the decentralized system. Finally, some simulations are employed to obtain more management insights and to illustrate the coordination capability of the proposed contract.

Optimization on dual-channel supply chain model with pricing decision and trapezoidal fuzzy demand under a controllable lead time

“…Gharaei et al [13] explored VMI-CS contract between the single vendor and multi-buyer with the consideration of penalty, green, and quality control policies. Wu et al [40] studied the CS policy integrated supply chain model with delayed effect and advertising strategies. Mokhtari and Rezvan [27] have examined a VMI production model with partial back-ordering between the single supplier and multiple buyers.…”

“…Numerical data are taken from Ben-Daya [5] and Batarfi et al [7]. [40,20,30] (customer/ day). In addition, Table 2 describes the lead time components for the three buyers with normal and minimum duration, and the crashing cost for each component is calculated accordingly.…”

Internal mechanisms framework of lean implementation using the visual management systems

“…Therefore, systematizing the study on visual management for addressing theoretical rules and principles appears to be extremely important. In order to better explore the visual management system involving a tool, this paper proposes the application of a graphical block diagram from control theory (Iqbal, et al 2010), which has been widely known in mechanical engineering, inventory management, and supply chain management (Spiegler, et al 2017, Dolgui, et al 2018, Wu, et al 2020.…”