theijbm
 2020
DOI: 10.24940/theijbm/2020/v8/i8/154347-380618-1-sm
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Advertising to Children: A Qualitative Investigation of the Effect of Different Advertising Formats on Children’s Attitudes towards Sports’ Brands

Wael Kortam1,
Alaa Tarek2,
Ranya Yousif3
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