Advertising with Social Dimensions and Emotional Appeals: Content Analysis on the Case of the United States

Öztürk, Mesude Canan; Yilmaz, Rasime Ayhan

doi:10.18848/1447-9508/cgp/v09i07/41784

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“…They state that perhaps the widespread recognition of the Ad Council improved the evaluations of their messages, but this evaluation did not translate to behavior. Ozturk and Yilmaz (2012) examined emotional appeals in Ad Council advertisements and found that the most common emotion used was fear, while humor was used infrequently. However, Ozturk and Yilmaz 2012…”

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confidence: 99%

Humor in public health messaging

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Thank you to Dr. Deborah Dawson, an incredible mentor and role model, who provided very helpful guidance on the meta-analysis. Without several friends and classmates, this dissertation truly could not have been completed. Anne Welhaven-without you, I would still be in that archive in Urbana, taking photos of Ad Council ads. Anne Abbott-your enthusiasm for the content analysis made the final product so much better and the process so much more fun! Christine Kava-every time I see that stack of forms you filled out I remember how lucky I am to have a friend like you; now that my dissertation is complete we can catch up on our TV! I also owe a debt of gratitude to my parents for always encouraging my curiosity and thirst for knowledge. I've almost got a real job, Dad, and I couldn't have done it without you and Mom's support. And finally, I must thank my friend Michael, who has always been a great support and was determined that this quote go in my dissertation: "Humor can be dissected, as a frog can, but the thing dies in the process and the innards are discouraging to any but the purely scientific mind."-E.B. & K.S. White

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Section: Previous Similar Researchmentioning

confidence: 99%

Humor in public health messaging

Schumacher¹

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Advertising with Social Dimensions and Emotional Appeals: Content Analysis on the Case of the United States

Cited by 1 publication

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Humor in public health messaging

Humor in public health messaging

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