Advisory services in the virtual world: an empowerment perspective

Li, Manning; Buchthal, Stephanie

doi:10.1007/s10660-012-9088-6

Cited by 11 publications

(5 citation statements)

References 41 publications

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“…Virtual advisors are more credible when their dialogue is in textual (versus auditory) form (Jin, 2009). However, consumers can be skeptical of virtual advisors when they have privacy concerns or little product knowledge or the firm is perceived to have profit goals (Guo and Barnes, 2009;Li and Buchthal, 2012). Ideally, as another opportunity for interaction in a VW, virtual advisors should customize their responses, provide solutions, and lead to value (Li and Buchthal, 2012).…”

Section: Quadrant Iii: Virtual Worldsmentioning

confidence: 99%

“…However, consumers can be skeptical of virtual advisors when they have privacy concerns or little product knowledge or the firm is perceived to have profit goals (Guo and Barnes, 2009;Li and Buchthal, 2012). Ideally, as another opportunity for interaction in a VW, virtual advisors should customize their responses, provide solutions, and lead to value (Li and Buchthal, 2012). Unfortunately, observations indicate that very few brands in VWs have installed virtual advisors efficiently (Mackenzie et al, 2009).…”

Section: Quadrant Iii: Virtual Worldsmentioning

confidence: 99%

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Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Cowan

Ketron

2019

EJM

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Virtual reality (VR) is of increasing interest to marketers because it can be used to explore and proactively shape long-term futures, co-create value with consumers, and foster consumer-brand engagement. Yet, to date, the field lacks a cohesive framework for approaching VR research; thus, the objective of this systematic literature review is to provide such a framework and highlight research opportunities. Approach: First, after conducting a systematic literature review, we highlight VR themes instrumental to flow and propose a typology for VR research using realism-fantasy and immersion as dimensions. Next, we review the current state of empirical research for each quadrant. Finally, we synthesize research within each quadrant, specifying criteria and considerations for conducting research. In doing so, we propose an agenda for marketing research, centered on methodological, future studies, and consumer-related contributions. Findings: VR themes instrumental to flow include the avatar, application quality, and interactivity. We find, contrary to some conceptualizations of VR, that all applications are capable of producing flow. Conflicting research and gaps are highlighted in the findings section and summarized in Table 3. Additionally, while prior research seems to draw from findings of other VR applications in advancing knowledge in general, the results of the literature review suggest that VR applications should be treated uniquely. Finally, we propose highly immersive VR applications as more conducive to future studies research. Originality/value: The objective of this paper is to examine varying opportunities for VR research given flow and fantasy potential and to prioritize VR research.

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Section: Quadrant Iii: Virtual Worldsmentioning

confidence: 99%

Section: Quadrant Iii: Virtual Worldsmentioning

confidence: 99%

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Cowan

Ketron

2019

EJM

View full text Add to dashboard Cite

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“…The existing body of knowledge also includes numerous publications related to website design (15 %) (e.g., Arazy et al 2010;Ganley 2011;Gottschlich et al 2013;Li and Buchthal 2012;Macaulay et al 2007;Mackenzie et al 2009;Noh et al 2013;Shi et al 2013;Wang et al 2007;Yue and Jiang 2013;Zhang and Liu 2013;Zhu et al 2010). Social shopping websites (82 %), presentation sites (12 %), and virtual worlds (6 %) were the social media platform types primarily investigated.…”

Section: Research Theme: Website Designmentioning

confidence: 99%

“…Several articles in this research stream explore how to motivate, enhance, and support the interaction of consumers by applying collaborative shopping technologies (e.g., virtual advisors, avatars, social recommender systems), which support navigation and communication and impact consumers' shopping value (e.g., Arazy et al 2010;Gottschlich et al 2013;Hess et al 2009;Li and Buchthal 2012;Seedorf et al 2014;Shi et al 2013;Wang et al 2007;Yue and Jiang 2013;Zhu et al 2010). For instance, Seedorf et al (2014) explore social co-browsing for shoppers, a relatively recent social technology for collaborative online shopping, and how this technology impacts user engagement.…”

Section: Research Theme: Website Designmentioning

confidence: 99%

Social commerce—state-of-the-art and future research directions

Baethge

Klier

2016

Electron Markets

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In recent years, social commerce evolved into an emerging phenomenon of global interest for marketers, businesses, and researchers alike. In light of this development, it is not surprising that the number of publications focusing on this phenomenon at the interplay of electronic commerce and social media has been rising substantially. The goal of this paper is to provide a structured overview of social commerce research by means of a structured literature review. Based on our literature search between 2007 and 2014 resulting in 116 published papers, we carve out and assess the knowledge and the research areas that have been predominantly addressed by the Information Systems, Electronic Commerce, and Marketing research community so far. By providing a research agenda, we hope that our results will stimulate and guide future research in this exciting field.

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“…While traditionally a concept that describes the nature of the relationship between human actors mediated by information systems, trust can similarly exist between stakeholders and systems themselves [Li and Buchthal 2012], or as a critical component of human-computer interactions. In the reviewed literature, trust was often discussed in the context of the Internet (n = 13), wherein trusting relationships can be increasingly difficult to establish due to users entering into new relationships with each visit of a website.…”

Section: Professionalismmentioning

confidence: 99%

The Ethics of Computing

2016

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Computing technologies and artifacts are increasingly integrated into most aspects of our professional, social, and private lives. One consequence of this growing ubiquity of computing is that it can have significant ethical implications that computing professionals need to be aware of. The relationship between ethics and computing has long been discussed. However, this is the first comprehensive survey of the mainstream academic literature of the topic. Based on a detailed qualitative analysis of the literature, the article discusses ethical issues, technologies that they are related to, and ethical theories, as well as the methodologies that the literature employs, its academic contribution, and resulting recommendations. The article discusses general trends and argues that the time has come for a transition to responsible research and innovation to ensure that ethical reflection of computing has practical and manifest consequences.

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Advisory services in the virtual world: an empowerment perspective

Cited by 11 publications

References 41 publications

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Social commerce—state-of-the-art and future research directions

The Ethics of Computing

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