Aerobics Clothing Consumption Behavior of College Students in Hangzhou

Yan, Yu; He, W; Lou, Li Juan; Tao, Jian Wei; Lin, Min Bo

doi:10.4028/www.scientific.net/amr.331.628

Cited by 2 publications

(2 citation statements)

References 3 publications

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“…In the current process of university education, professional skills and theoretical knowledge are still the focus of training, and the improvement of ideological and political levels is limited to ideological and political course education [11,12].…”

Section: University Factorsmentioning

confidence: 99%

A Study on the Preferences and Behaviors of College Students Who Shop Online for Clothes

Wang

2024

HBEM

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In today’s society, e-commerce is becoming more and more popular, ushering in a new era of online shopping. As an emerging mode of consumption, online consumption has brought great convenience to college students’ daily life, but also has a serious impact on the consumption concept of college students whose psychological development is not yet mature, among which the negative impact is undeniable and needs to be taught and corrected in time. As a group with distinctive characteristics among many online consumers, college students can grasp the changing ways of the Internet as quickly as possible and skillfully use online channels to shop. Irrational consumption behaviors such as blind following, excessive, comparison, and impulsiveness are common among college students. In the case of insufficient funds from their families, some college students will even choose to borrow online. How to correctly guide college students to establish a rational outlook on consumption is the biggest problem facing the whole society. Based on the questionnaire survey method and the characteristics of college students’ online clothing consumption behavior in Jiangxi Province, this paper analyzes the main influencing factors of college students’ online consumption behavior by stating the sources of living expenses, consumption platforms, clothing types, and purchase mentality, summarizes their consumption psychological characteristics, and puts forward scientific guidance countermeasures and programs for college students to establish a correct online consumption concept from five levels: government, society, universities, families and individuals.

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Section: University Factorsmentioning

confidence: 99%

A Study on the Preferences and Behaviors of College Students Who Shop Online for Clothes

Wang

2024

HBEM

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“…For example, the application of intelligent fitness equipment and online sports platforms has provided consumers with more convenient ways to do exercise and also brought new economic growth points for the leisure sports industry. [7]…”

Section: Driven By Technological Advancementsmentioning

confidence: 99%

Exploration of the Development Path of Leisure Sports Industry under the Background of National Fitness

2023

JID

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With the in-depth advancement of the national fitness policy, the leisure sports industry is facing great opportunities of development, such as growing market demand, increased health awareness, technological progress, local policy support, infrastructure construction, etc. In the face of development opportunities, China's leisure sports industry should actively innovate and explore more development paths. This paper discusses the development path of leisure sports industry under the background of national fitness from the aspects of policy support, infrastructure construction, talent cultivation, brand promotion, market expansion and social participation. These opportunities should be fully grasped to promote the rapid development of the leisure sports industry, meet the increasing health needs of citizens, and boost the sustained growth of the national economy and the all-around progress of society.

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Aerobics Clothing Consumption Behavior of College Students in Hangzhou

Cited by 2 publications

References 3 publications

A Study on the Preferences and Behaviors of College Students Who Shop Online for Clothes

A Study on the Preferences and Behaviors of College Students Who Shop Online for Clothes

Exploration of the Development Path of Leisure Sports Industry under the Background of National Fitness

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